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Movable Ink unveils mobile suite

Martech

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Deep linking to allow seamless connections between, for example, email and mobile messages and specific locations in the mobile app.

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Optimove acquires mobile messaging provider

Martech

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. New capabilities. Customized in-app messages with branding. Why we care.

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Klaviyo Product Update Roundup - April 2023

SmartBug Media

April 2023 Plan Your Marketing Strategy With The Campaign Calendar Learn More > Klaviyo Update Details Easily view which channels you’re sending on and when without manually maintaining a marketing calendar.

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How to send mobile app messages that build loyalty and stay relevant

Martech

. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So So as a brand, you want to ensure you pay respect to that loyalty by sending the right kinds of messages through your mobile channel.”

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Last year, many marketers began diving deep into the use of mobile tactics to enhance their relationships with customers. percent) were their fourth-most effective channel for driving revenue.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. That involves mobile attribution where tracking links either drop off, or customers are deposited at the Amazon log-in screen.

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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

None of those are required for a CDP to fulfill its core purpose of giving marketers a unified customer database to support coordinated customer treatments across channels. Users can also “deep link” a message to specific locations within an app or Web site. Scheduling supports one-time and repeated execution.