Lattice

MAY 24, 2016

We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

SEPTEMBER 21, 2016

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. This kind of scalable, targeted outreach ensures that conversion rates increase along with the revenue pipeline.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

OCTOBER 5, 2016

Make a set of standard toolkits available and make the customer responsible for the output of the AI as well as the business outcome of the deployment. Through the course of engaging with the end-users and continuously refining our solutions, we have learnt five important lessons about creating measurable value for our customers.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190