Customer Experience Matrix

JANUARY 19, 2016

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. OneSpot was already on my list of interesting companies because they automatically reformat content to use in different channels. Even fewer support advertising along with other channels.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

FEBRUARY 19, 2018

If you’ve been following my slow progress towards a set of screening questions for Customer Data Platforms , you may recall that “incremental attribution” was on the list. Statistical algorithms then look at customers who had a similar set of contacts except for one item and attribute any difference in performance to that.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MAY 5, 2016

But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. Target account lists can be built within Engagio or imported.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

JUNE 3, 2017

The system has since expanded to support more channels and message types. This puts it in competition with dozens of other customer engagement and personalization systems. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

APRIL 15, 2014

More concretely, “make money” is a goal; “make money by building high quality products for which customers will pay a premium” is a strategy. The implication is that every business needs to adapt a strategy of customer intimacy. close customer relationships). First, everyone doesn’t have the same business strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Planning Business 120

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 18, 2006

[x+1] ( www.xplusone.com ) offers some pretty intriguing technology for online conversion optimization—that is, it automatically identifies customer segments based on behavior and demographics and determines the most productive offer for each segment. It would be interesting to see a simple explanation of such a complicated product.

Paper 120

Paper Product Banner Ads Banners 120

Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 21, 2015

What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. By “prescriptive”, it means recommending the types of marketing programs to create, as opposed to predicting which existing marketing campaigns are best for an individual customer.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

APRIL 17, 2015

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). This was a common limitation among early B2B marketing automation products but many have removed it over the years.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

DECEMBER 16, 2013

Customer Data Platforms mature. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Digital advertising and customer marketing converge. 2014 predictions customer management marketing technology marketing trends'

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 5, 2015

The difference matters because marketers are increasingly required to pick a collection of components that somehow work together to deliver integrated customer experiences. As I wrote last week , there are a handful of Customer Data Platforms (CDPs) that do nothing but build a database. That’s spelled s-i-l-o.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. I still do expect to see marketing automation systems move up-funnel towards acquisition.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

JUNE 2, 2015

It’s just over two years since I started writing about Customer Data Platforms. Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels. Everyone else wants to combine the database with a practical application.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The strategic significance of the announcement seems more important than the actual product enhancements. In fact, the only customer-facing technology Adobe offers is Web site management. This is certainly an advantage.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 24, 2014

Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. The positive connection is that all of these are about integrating customer data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

JANUARY 31, 2013

This includes what the company calls “multistage” attribution, which looks at intermediate touchpoints between an advertisement and the final purchase, and “customer cascade analysis”, which measures the long-term impact of advertisements on brand equity. Outputs can show details by brand, product, region, sales channel and time period.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

APRIL 11, 2011

MarketShare and [X+1] announced an alliance last month to combine MarketShare’s cross-channel analytics with [X+1]’s digital targeting. Scalability was covered [X+1] itself, which announced extension of its Media+1 audience targeting platform to combine information from direct media buys and ad exchanges.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

OCTOBER 1, 2014

This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists. But Launchpad does provide a way to assemble audiences and execute outbound promotions, placing it somewhere between simple email systems like Constant Contact and full-scale marketing automation products.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner? did they eventually buy?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 28, 2014

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. The company was founded in 2013 and released early versions of its product that same year. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

AUGUST 8, 2015

It’s data that tells you an addressable individual is interested in your product. But sometimes you may only have an anonymous cookie or segment identifier that lets you reach them through only one channel and not by name. But I’m including it here because so many retargeting vendors describe their products in terms of intent.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

JANUARY 6, 2014

I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. However, the system does not incorporate other information sources – meaning it can’t support mobile platforms (which don’t allow cookies) or use the central customer database a CDP would provide.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” Users can then specify the corporate roles they want to target. email-based targeting.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

MAY 2, 2012

million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers. Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base. That’s a hefty sum for a company with a reported revenue of $37.5

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Customer Experience Matrix

AUGUST 4, 2022

Privacy The change that gets the most industry attention is privacy: our long season of customer data raining freely from the heavens is being replaced – seemingly overnight – by a customer data drought. Since then, the Big Tech channels have only gotten less efficient and harder to use, and their volumes are falling.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MARCH 22, 2010

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

MARCH 9, 2015

The preceding portions cover the current state of Customer Data Platforms. Martech targeting techniques will therefore be used in adtech as well. Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Planning 120

Customer Experience Matrix

DECEMBER 26, 2007

Eventricity, launched in 2003, is Holtom’s effort to convert the largely custom implementations he had seen elsewhere into a more packaged software product. But those are all part of a larger product line, while eventricity offers event-based software alone. Eligible events are ranked based on event type and processing sequence.

Work Management 120

Work Management Marketing Management Marketing Automation Services Buy 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. Since then, Right On has expanded its functions, dropped the 5Buckets name, and repositioned itself as a marketing automation alternative focused on “customer lifecycle marketing”.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 15, 2010

Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. The Autonomy brief has a slightly different scope from my own concept, perhaps because it’s tailored to fit the Autonomy product portfolio.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2010

For example, “manual onsite cross-selling promotions and product recommendations” has a higher deployment rate (63%) than “manual onsite personalized content and recommendations” (49%). This adds the quite separate factor of whether marketers have been able to tie (mostly anonymous) online behavior to other channels.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

APRIL 20, 2007

The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research. Between its own online products and the online marketing services it offers its customers, Experian has a substantial presence in the digital marketing arena.

Buy 120

Buy Aggregators Internet Marketing Traffic 120

Customer Experience Matrix

NOVEMBER 9, 2006

Yesterday I wrote about the strategic choices facing Web analytics vendors as their core product matures. They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. This means sales can increase even if the vendor loses market share.

Enterprise Management 120

Enterprise Management Analytics Marketing Management Multi-Channel 120

Customer Experience Matrix

MAY 17, 2007

I had truly intended to give lifetime value a rest, but then an email arrived from Aberdeen Group asking me to participate in one of their surveys on “customer value management”. Specifically, the Best-in-Class are more than twice as likely to achieve a greater than 15% improvement in annual customer retention rates.

Studies 120

Studies ROMI Class Click Rate 120

Customer Experience Matrix

MARCH 18, 2009

It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. Finding a demand generation system that old is always a surprise, since most products were launched much more recently. MarketingView is no exception.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120