Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Improved Customer Support.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. And that it’s not Facebook’s fault their customers aren’t more engaged.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

OCTOBER 10, 2013

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should each customer see the exact same offers, options, products and pages? Which offers, products or promotions should you present to which customer? And how can you tell what each type of customer will respond to best?

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JUNE 27, 2008

Disconnected groups are always a problem, but the problem gets more obvious when change is happening fast (as is with technology) so that the few shared communication channels have far too low bandwidth. Right on target as usual, Michele. Sales training 101 says it aint a benefit if the customer doesnt see it as one.

Education 100

Education Blogger Web 2.0 Training 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

Posted in behavioral targeting Personalization. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. A truly personalized customer experience—what amounts to a custom website for every consumer—has been the Holy Grail of marketing for over a decade.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Now there is a great deal more available in terms of competitive products from other search engines like Bing. Since then, a lot has changed in the PPC world.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100

Buzz Marketing for Technology

OCTOBER 20, 2008

Use mytvrss to customize RSS feed reminders on the day when your favorite shows will air. Get daily updates to know what your local weather will be from The Weather Channel. Productivity and Career. Sign up for Target’s weekly ads to be delivered to your reader by clicking on "Sign up for reminders" here.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 16, 2008

Use mytvrss to customize RSS feed reminders on the day when your favorite shows will air. Get daily updates to know what your local weather will be from The Weather Channel. Productivity and Career. Sign up for Target’s weekly ads to be delivered to your reader by clicking on "Sign up for reminders" here.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. They offer 2 products: Heartbeat and MAP. They set up custom Boolean searches for each client. They struck me as a very small but very custom shop.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100