Digital Advertising Terms and Jargon Every Marketer Should Know
Act-On
FEBRUARY 26, 2024
Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. In other words, can the advertiser address a certain type of user or customer with an ad campaign? Marketers use different attribution models to assign value to different touch points and calculate ROI.
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