Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Oktopost

OCTOBER 5, 2022

In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). as users reported issues with the UI, video quality, and customer support.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Increased engagement and customer retention. Eloqua manages the relationship.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Webbiquity

NOVEMBER 10, 2020

Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Oracle Eloqua.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. CX) is a key area their customers (like you!) How to make you love creating emails that, in turn, your customers love. PERFORM | How to use subscriber insights to improve other marketing channels.

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

Metadata

FEBRUARY 24, 2021

Metadata saw over 100% increase in the number of customers and improved net retention by 3x. Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. ROI in as little as 90 days using Metadata. return on ad spend.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Tomorrow People

MARCH 13, 2018

A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. And growing. Not just A/B Splits, but A-Z ones.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. SZ: Many times, attendees at our events convert into future customers. The Launch. The Lessons. The Takeaways.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – Adobe has a strong focus on Customer Experience (CX). It views design as a strategic component of CX.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

The Point

NOVEMBER 27, 2018

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. times higher. Click To Tweet. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. The visual drag and drop workflow editor gives you an overview of the journey your customers will go on.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. In addition, over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees invested in the round.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

PathFactory

JULY 29, 2022

In a recent McKinsey study, research found that “B2Bs with the fastest rates of revenue growth are far more likely to equip reps with deal-level insights and account-specific customer intelligence.” Eloqua Customer? This partnership will drive business growth through: Increasing sales productivity.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

I find this to be unfortunate — for The Pedowitz Group, of course, since this directly affects their business and livelihoods — but also for the market at large, because there’s no way that this is a good thing for customers. Putting the Customer First. But sadly, Eloqua’s move is also profoundly anti-customer.

Work Management 48

Work Management Advertising Channels Marketing Management Marketo 48

Content4Demand

OCTOBER 16, 2020

Oftentimes marketers and sales teams take bold lunges to attract customers, whether it be an email, an advertisement, or a cold call—and then we sit back, cross our fingers and hope that our messaging is timely and well-received. The first- and third-party intent data , sourced from prospective and customer account activity, fuels the engine.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Leadspace

MAY 2, 2023

An engagement scoring model is a tool that monitors and scores engagement (account buying teams, contacts, leads and prospects), and applies scoring based on the specific user actions and digital activity specific to customers’ products/category.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Madison Logic

MARCH 14, 2023

While we’ve already discussed why LinkedIn is a marketer’s best friend, it’s just as important to show how quick and easy it is to integrate it with the ML Platform to run more successful multi-channel ABM campaigns. Why Integrate LinkedIn with the ML Platform?

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Heinz Marketing

NOVEMBER 26, 2021

In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Let’s get into it! So how exactly do a CRM and a MAP enable ABM at scale? Are you convinced?

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Oktopost

MARCH 11, 2020

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Over the years, we have helped many customers thrive after transitioning from LinkedIn Elevate and other competitors.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Valasys

JULY 1, 2021

Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. m) Lead and customer lifecycle management. Marketers can segment their database by demographics, firmographics, customer behaviors (e.g.,

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Oktopost

FEBRUARY 28, 2021

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Over the years, we have helped many customers thrive after transitioning from LinkedIn Elevate and other competitors.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Ledger Bennett

JANUARY 26, 2020

Broadly speaking, revenue management is data-driven strategy meant to predict and inform the best times and ways to maximize revenue generation based on customer behaviors. But rather selling the right product or service to the right customer at the right price to benefit your business. Channels and Outreach.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

ANNUITAS

MAY 5, 2020

Another example to consider is if your company has a decentralized marketing operations team and each business unit/product group/channel specialist owns its own marketing technology stack. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

KoMarketing Associates

AUGUST 23, 2016

Acquisitions are certainly not uncommon, but it does pose a challenge for marketers to merge social media channels and ensure that their customers can find the right one. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Heinz Marketing

OCTOBER 4, 2021

And what helps you move from problem to product in true a sense the product market fit is not 10 customers that you sold or a hundred customers that people think you sold. ” We had sales, marketing, and customer success. The order for that one needs to be customer success, sales and marketing.”

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? 2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. What’s coming in 2016? What do you think?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100