Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

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Webbiquity

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Tweet This! Share this on Facebook.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. How to find subscribers and friends for your channel. How to brand your channel to effectively promote your business. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Webbiquity

APRIL 20, 2010

Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Post this on Diigo.

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Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. Email this to a friend? Tweet This!

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Ask yourself these 5 questions before opening a new social media channel: What is my main goal? Stay connected to customers? Is it intuitive?

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Advertising Channels Ning Digg Social Media 48

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Is Twitter the Next Channel for Contact Centers? Is Twitter the Next Channel for Contact Centers? Tags: Customer Support Social Media.

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Contacts Tips Digg Social Media 100

Webbiquity

JANUARY 14, 2011

Oafish attempts to treat social networks like just another one-way promotional channel. It can fundamentally change the way companies market their products and communicate with customers. It can lead to well-intentioned but poorly executed rogue company Facebook pages. Inadvertent but damaging revelations. Share this on Bebo.

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Social Media Media Business Digg 100

Webbiquity

DECEMBER 21, 2010

And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support. For example, DirecTV is good at this; JustHost is not.) Share this on Bebo.

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Webbiquity

JUNE 15, 2010

But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. Unlike other channels, social media is informal, interactive and personal. So while some essential components of marketing still apply, social media requires a unique approach.

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Social Media Media Marketing Automation Services Budget Programs 100

Writing on the Web

MAY 11, 2011

I often wonder what would happen if that creativity were channeled into focused attention to the ball and her strokes. Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think.

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Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Dana Larson | Expert Bits.

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Social Media Social Marketing Media Planning 100

Webbiquity

MARCH 9, 2010

Granted, the potential pool of customers for most b2b companies is minute compared to that for major consumer brands, but given the sheer size and ubiquity of Facebook, there are still a lot of b2b buyers using it. Many employees within b2b companies have email communication with customers and prospects, but never actually talk to them.

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Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 15, 2010

Established voices (journalists and analysts) had a new channel for expression. Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers. Things began to change when blogging became popular about seven years ago.

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Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers. Share it on StumbleUpon.

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B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

JUNE 23, 2010

Blog: industry and customer issues. In terms of topics, a website is usually inward-looking; it provides information about a company, it’s products, services, unique value proposition, pricing, hours of operation, location, sales channel, partnerships and other information. Website: products and services. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JANUARY 12, 2010

A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JANUARY 24, 2011

Your custom paper is updated daily and easy to share. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars. Highlight the best comments, selectively hide comments (e.g.

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

JULY 2, 2008

URL: Customize. QuickList ( 0 ). Site: Home. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Added: June 30, 2008. Less info ). A practical example of how LinkedIn works. CommonCraft.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Marketing Insider Group

FEBRUARY 9, 2012

But don’t let us hog the spotlight, chime in with your opinion in the comments below or on your social channel of choice… Content strategy will actually save marketing! And this is due to the simple fact that too few of us content consumers want to pay for so-called “trusted-source” journalistic content.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Biznology

MARCH 23, 2012

In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. What I see as the REAL bonus for Google lies in exactly which social media sources are receiving a deep dive in analytics.

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Marketing Analytics Tools Google Analytics Digg 80

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# “Image ads (a.k.a. Share this on Bebo.

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Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

APRIL 19, 2010

HP, P&G) to the channel (e.g. Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. TigerDirect, Wal Mart) to consumers and b2b buyers. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. More importantly, how do we start treating our customers as the smart, evolved people they are? Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

MAY 24, 2010

But people in your marketplace—customers, prospects, analysts, journalists, shareholders and others—are talking about your company and/or industry across social media channels right now. By all means, be aware of your specific industry and regulatory environment and put necessary safeguards in place. Social media marketing is new.

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Social Media Social Marketing Media Rules 100

Buzz Marketing for Technology

JULY 22, 2008

URL: Customize. Site: Home. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ). Check it out! Category: Howto & Style. socialbookmarking. bookmarking. technology. Embed: Loading.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Television hit a tipping point - but channels (NBC) don’t. April 2008.

Social Media 100

Social Media Communities Wiki Work Management 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Here’s how… Product Experimentation Meets Product-led Growth (PLG) Product-led growth is a customer-needs-focused strategy for growing your business that depends on your product to do the heavy lifting. That’s where product experimentation comes in.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

MAY 17, 2010

Research has shown that the average lifetime value of a customer acquired through search is roughly 70% higher than for customers acquired through other channels. Erecticle dysfunction was not a medically acknowledged disorder at that point, but it become one due to Pfizer’s marketing efforts. Share this on del.icio.us.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. Conduct customer surveys, create reports and analyze results.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

JUNE 27, 2008

URL: Customize. QuickList ( 0 ). Site: Home. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. more share options ). fewer share options ). This video will appear on your blog shortly. Does it benefit small companies? How does it relate to the web? Category: People & Blogs. e-learning. Embed: Loading.

Youtube 100

Youtube Privacy Policies Digg Paid Search Agency 100

Webbiquity

FEBRUARY 28, 2011

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr. Technology: Software, Internet. • Diane Davidson – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

readwrite

MARCH 8, 2010

The self-described “Twitter-based social deals search engine site” does precisely that – it finds tweets about deals and coupons through a custom search algorithm and then allows its users to upvote or downvote the deals on its site. Tweeting deals, if your wondering, can be big business. In 2009, Dell made more than $6.5

Digg 40

Digg RSS Aggregators CAN-SPAM 40