channel customer 
Sales Engine
FEBRUARY 25, 2016
But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer. It also compiles data on customer interactions across all channels. Stay with me here!
Sales Engine
MARCH 31, 2016
Contextualized marketing does not rely on differentiators or distinctions of the company, but rather it is firmly rooted in an understanding of who the target customers are and how their behavior indicates their preferences. Sharma further explains that “Millions of customers have put their trust in you. What is Contextual Content?
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Sales Engine
FEBRUARY 25, 2016
But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer. It also compiles data on customer interactions across all channels. Stay with me here!
Sales Engine
APRIL 21, 2016
I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says. Wood uses the term “sales” somewhat loosely as most of them are a combination of sales and service and are there to assist customers from the beginning to the end of the loan application cycle.
Sales Engine
JANUARY 25, 2016
For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. But, it hasn’t happened overnight.
Sales Engine
DECEMBER 21, 2015
Even though you’re not starting a news channel or a daily paper, the message is the same: focus on developing an audience and give them the type of content they want, at the frequency they want, on the platform or channel they want, and THEN you can monetize that audience.
Sales Engine
JUNE 13, 2016
Content Distribution: This person works relationships with media, channel partners and paid media to promote content that attracts new audiences. Outsiders have a unique perspective that can be better aligned with that of the prospect/customer. What is the best, most digestible format for each piece of content?
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