Onalytica B2B

JANUARY 6, 2016

More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. Increase in X-Channel Measurement of Influence. The most effective influencers will be delivering their content across multiple channels. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

NOVEMBER 7, 2017

Social Media Marketing is at my core — I love how it connects brands with customers and fans instantly, enabling ‘human’ engagement that would otherwise not be possible. Not only in Digital Marketing, but the entire experience provided to customers. They are both commendable examples to follow for customer love ! Amazon is king!

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

MARCH 23, 2017

The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online. Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

SEPTEMBER 15, 2017

Brian Solis – Customer Experience Marketing. My handle is nealschaffer on every social media channel I am on, so it’s easy to find and engage with me. WHICH CONTENT MARKETING INFLUENCERS INFLUENCE YOU? Joe Pulizzi. Ann Handley. Arnie Kuenn. Pam Didner. OUTSIDE OF CONTENT MARKETING WHO ELSE INFLUENCES YOU ?

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

MAY 16, 2018

Shep Hyken – Customer Service Expert, Keynote Speaker and NYT Bestselling Author. Key Topics: Customer Service, Customer Experience, Motivational Speaking, Customer Service Training. Shep has a team of trainers and facilitators that take his customer service concepts to a deeper level. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

APRIL 20, 2017

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. They’re in a position in which they’re very susceptible to influence.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

SEPTEMBER 7, 2018

Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed through Digital Marketing, Social Media Marketing and other marketing channels.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

APRIL 6, 2017

Therefore, working with Influencers that also have a presence and influence on these channels to promote your brand or product offering may well be very effective. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

DECEMBER 11, 2017

So I started a blog, eventually a podcast, and became active in the various channels. Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. To work at that level, you have to stay on top of your game, and that drives me to be constantly exploring, reaching, learning.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

JULY 17, 2018

Adam has worked with Power BI since before it was Power BI, on the support side and with the Power BI Product Team on documentation and the customer advisory team. In addition, he produces weekly videos for his Guy in a Cube YouTube channel. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

JULY 26, 2018

When engaging with a Pharmaceutical Brand, your customers, patients, key opinion leaders (KOLs) and Healthcare Professionals (HCPs) want a dialogue and not the monologue they currently get. How will they fit into your brand’s campaign, what channels will they be most prominent on and who will create the content and get sign off?

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

FEBRUARY 22, 2016

Encouragingly, social media can now be used extensively as a channel to communicate with and influence community leaders, activists, journalists, non-profit organisations, businesses, and consumers worldwide as they discuss the topic and search for ways to develop collaborative solutions. IW Customer Care. World Economic Forum.

Branding 100

Branding Brand Identity Lead Scoring Lead Ranking 100

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. 2017 will see some exciting new content types and channels come to the fore. Stewart Rogers – Director, Marketing Technology – VB Insight (a VentureBeat product).

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

JULY 19, 2018

At Onalytica, we down-weight influencers that appear to be buying followers or automating any channel activity to misrepresent reach metrics in their overall influence score. What we’ve found particularly amusing with this list, is that the Saatchi Gallery have in their bio: “Saatchi Gallery is the world’s No.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 20, 2016

For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business — e xposure that converts into sales. With new channels, media and technology popping up every month, it’s only getting more complex. That’s all! ” TOPIC ANALYSIS.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

JANUARY 5, 2018

I was in marketing back when it was really simple – you only have a few channels to choose from like e-mail, PPC or maybe some display advertising. So we built a product which was super simple and easy to use and that became our marketing channel. HOW DID YOU GET TO BECOME AN EXPERT IN GROWTH HACKING?

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

JULY 16, 2018

René Power – Smile for the camera – Using video to deliver kickass B2B customer service! René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. Attract new customers. Demonstrate / promote your product.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Influencer marketing drives a better quality customer than PPC to your website, as they are further along in their buying cycle and are more likely to consider and purchase due to the third party influence. Customers choose to consume influencers’ content. Influencer marketing is an effective way of acquiring customers.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

APRIL 6, 2016

Any brand or agency who has a database of emails, telephone numbers, customer IDs, credit card numbers, birth dates, addresses and other sensitive information has a need to protect themselves from hackers. Million Leaked Files including 2.6 Terabytes of Data) exposing an enormous web of offshore companies used to evade tax.

Branding 0

Branding Brand Identity Marketing Management Lead Scoring 0