Buzz Marketing for Technology

MAY 22, 2013

They also don’t overlap 100% in target customer bases, and there are a bunch of other things that are fundamentally different about their models… But for the sake of oversimplification, let’s say that all Wal-Mart has to do to rise to ecommerce supremacy is up the online ante. Well, and install the lockers.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Improved Customer Support. Social customer support can reduce customer churn and increase retention rates faster than any other program I have ever seen.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JUNE 4, 2009

With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Channels yield choices! And the race is on for how fast you can respond to your customers needs.

Twitter 100

Twitter Contacts Advertising Channels SMS 100

Buzz Marketing for Technology

OCTOBER 12, 2011

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Are you establishing a connection with the customer? Marketing at the peak of the television era was relatively simple.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. 5. Confusing calls to action.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Interactive Marketing Online Testing Strategy. Don’t do that.).

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. That’s a whole lot of guesswork, when what’s needed is actual customer experience testing to see what really improves matters. Posted in Business Intelligence Testing.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. What is the demographic profile of your primary customers? Are a significant portion of your online customers also smartphone and tablet owners? Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. Email this to a friend? Tweet This Post.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. Seven Ways To Make Money On Facebook View more presentations from Paul Dunay.

Facebook 100

Facebook Social Networks Tagging Social Media 100

Buzz Marketing for Technology

MAY 7, 2009

A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers.

Case Studies 100

Case Studies Case Study Segmentation Tagging 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Confused Calls-to-Action.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Is Twitter the Next Channel for Contact Centers? Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

Social Media is having a big impact on Customer Service as evidenced by all the issues our teams are handling each week for Avaya. We see between 1000-2500 mentions of Avaya each week alone and engage with dozens of customers in any given week. This makes it harder to keep up. This is very different than even 6 months ago.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

JANUARY 14, 2009

For 15 years he was selling IT infrastructure products (mainly storage related; EMC, StorageTek, ADIC and Veritas) to commercial and Government customers nationwide. In 2004 he noticed customers were not relying as much on the VAR channel for information.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Television hit a tipping point - but channels (NBC) don’t. April 2008.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JULY 2, 2008

URL: Customize. QuickList ( 0 ). Site: Home. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). Added: June 30, 2008. Less info ). A practical example of how LinkedIn works. Category: Howto & Style. CommonCraft. Networking. Professional.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Buzz Marketing for Technology

JULY 24, 2008

The ERP has provisions to delete items, customers, vendors, etc. I have discovered that unfortunately, history on those deletions do not go away, so that when we re-issue an item, customer, vendor, etc. One way to describe what KMPings does is to say that it provides a shared channel for a particular area of interest.

Work Management 100

Work Management RSS Blogger Domain 100

Buzz Marketing for Technology

JULY 22, 2008

URL: Customize. QuickList ( 0 ). Site: Home. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ). Check it out! Category: Howto & Style. socialbookmarking. bookmarking. technology.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a massive distribution channel for any brand but still Because Social Network ad impressions are worthless – the old model of buying impressions is like shouting at consumers – you buy ads to “get in front of them” and “give them a message” – but that's not going to work in a “social “ world by definition!

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Buzz Marketing for Technology

JUNE 27, 2008

URL: Customize. QuickList ( 0 ). Site: Home. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. more share options ). fewer share options ). This video will appear on your blog shortly. Does it benefit small companies? How does it relate to the web? Category: People & Blogs. e-learning. Embed: Loading.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! This webinar was sponsored by Act-On.

Advertising Channels 100

Advertising Channels Brand Identity Branding Webinar Metrics 100

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. B2B companies—and their customers—crave a great online experience too.

eCommerce 100

eCommerce Mobile Marketing Loyalty Ideal Customer Profiles 100

Buzz Marketing for Technology

OCTOBER 10, 2013

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should each customer see the exact same offers, options, products and pages? Which offers, products or promotions should you present to which customer? And how can you tell what each type of customer will respond to best?

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JUNE 27, 2008

I do , however, believe they can gain the competencies and confidence to deal with the increasing barrage of content thrown at them dailyand the new channels of access that have contributed to the confusion. Demographics of your Organization: How many times have we heard "understand your customer base"? · Language. ·

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 21, 2008

When we fail (to win a proposal, to complete a project on time or on budget, to keep an important customer or employee etc.), We spend far too much time wordsmithing and writing, and not enough time talking to people -- customers, employees, colleagues, experts and thought leaders in our field." Media Channel. Natalie Davis.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100