“Content Is Power”: Q & A with Mark W. Schaefer
B2B Memes
NOVEMBER 29, 2011
At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Learn enough about this new channel to ask the hard questions and integrate with your strategy as appropriate. For a company, it should not be about “the conversation” or the hype.
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