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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. This means organizations need a targeted approach for each marketing channel they use. There is no one-size-fits-all solution.

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Webinar: Win customer loyalty across channels

Martech

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Click here to view more MarTech webinars.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Stop making decisions about which channels to invest in based on old data.

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Why cross-channel customer journey orchestration is important

Martech

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. There’s new channels, there’s new social networks. Customers demand for personalized messaging. Customers like brands to know who they are.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

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Multi-Channel Marketing: How to Get Customers From Everywhere

Ahrefs

If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is multi-channel marketing, really? And how do you do that while staying organized? Let’s talk … Read more ›

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3 strategies to create better customer journeys across any channel

Martech

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said. Click here to download!

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy. How chat fits into your larger omni-channel engagement strategy. November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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Your Ultimate Guide to the Trends Shaping Marketing Data

The role of data in marketing-led growth and customer experiences. Trends in cross-channel marketing and analytics. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign.

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What Is the Gemini Effect in B2B Marketing?

When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. B2B business-client relationships are often more complex than those in the consumer world.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. Success tips for improving the effectiveness of your engagement channels. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!).

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Deliver Magic Moments with Direct Mail and Corporate Gifting

The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting. Digital fatigue is a thing, no surprise there.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.