Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

NOVEMBER 29, 2023

If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Act-On

SEPTEMBER 25, 2023

It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. Buyers are likely bouncing from digital channels to 1:1 sales conversations and back again as they learn about possible solutions, evaluate their options, and work with internal buying committees.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. Let’s go!

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

FEBRUARY 26, 2024

Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. In other words, can the advertiser address a certain type of user or customer with an ad campaign? Brand awareness means the percentage of customers who recognize a particular brand or product by name.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

NOVEMBER 7, 2023

Email Channel Health: Metrics like engagement, conversions, and even the ROI of your email program. and Microsoft) all have their own way of filtering incoming emails according to the user’s expectations and customizations. Find ways to learn more about your customers at this stage (e.g., That’s okay!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187