KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Let’s dive into 15 video ideas you can use to get more views on YouTube , grow your channel and fuel your video strategy across your social platforms. Kickstart your YouTube channel by introducing your brand. Meet the team.

Youtube 129

Youtube Advertising Channels Video Marketing Paid Search Agency 129

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Twenty-three percent use five channels, while 14% utilize between six and nine different channels.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

SmartBug Media

DECEMBER 5, 2023

Channel marketing is a strategy businesses can use by working with third parties to take your products or services to a larger audience. In this article, we’ll highlight the value add of channel marketing for CMOs. The cost of channel marketing is relative to the market you’re in. Is Channel Marketing Worth the Effort?

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Biznology

MAY 3, 2017

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Support customer research. Like this post?

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3. HR Whiplash!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Biznology

FEBRUARY 13, 2017

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Support customer research. Like this post?

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Sprout Social

FEBRUARY 15, 2023

If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. How to create a YouTube channel in 5 steps Whether you need the 101-level breakdown, or just a refresher, feel free to go straight to whichever section you need most. Then, select Create a channel from the drop-down.

Youtube 86

Youtube Advertising Channels Brand Identity Branding 86

Hubspot

JUNE 8, 2021

In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y , the number of channels earning five figures per year on YouTube grew more than 50% y/y , and the number of channels with more than one million subscribers grew by more than 65% y/y. Why Do Consumers Subscribe to YouTube Channels.

Youtube 99

Youtube Advertising Channels Keywords Education 99

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Inbound Vs Outboun d Channels.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

KoMarketing Associates

SEPTEMBER 25, 2018

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. Winterberry recently published the “Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace” white paper and discovered that just 15.3

Advertising Channels 120

Advertising Channels Case Study Case Studies Paper 120

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Liveintent

JUNE 23, 2022

That’s why it’s so important for you to have a diversified channel mix. At different times of the quarter or the year, you’re seeing this channel is working really well.” If advertisers want to continue engaging and acquiring new customers, they need to start expanding their horizons to untapped touchpoints.

Advertising Channels 62

Advertising Channels Advertisements Advertising Planning 62

Adobe Experience Cloud Blog

DECEMBER 11, 2018

You’ll attract new customers, learn from your competitors, and engage with current customers. Spending at least some of your marketing time improving your social media channels is a smart investment. Your website has a specific look, as do any materials you send out to customers. Expand Your Channels.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. We need to focus more on what we own – our content channels. It’s simple.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search.

ROI 247

ROI Planning Social Media Acquisitions 247

ClickZ

FEBRUARY 4, 2021

With 73-80% of consumers surveyed willing to maintain their new shopping habits, ecommerce businesses have an unprecedented opportunity to blend 1P and 3P channels for optimal growth. Growth was driven by an omnichannel approach, with consumers using multiple channels to make purchases.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. The Growth of Social as a Marketing Channel.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

Digilant

JUNE 17, 2021

Performance marketing can be used across a variety of channel, including: . These initiate which websites to use to engage with potential customers in a cookieless environment leveraging first-party or second-party data. The customer information is then delivered directly to the client’s CRM, ESP, or DMP. . Influencer.

Advertising Channels 52

Advertising Channels Advertising Agencies Cost per Lead Paid Search Agency 52

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. B2B Marketers and Social Media Channels. Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Liveintent

MARCH 31, 2020

To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels. Like many companies, Quip was reliant on Facebook early on, but has since branched out to new offline and digital channels. Measuring the success of a new channel. Scaling to offline marketing channels.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. Why, you ask? Why, you ask?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. On the Criteria for Success YouTube channel, you’ll find selling inspiration, important tips and tricks, and so much more.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. This article covers the basics of programmatic advertising, how it works, the types of programmatic media buying, programmatic ad channels, and its advantages. Closing Words.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 2) The budget outlook varies a lot by industry.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154