Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Future of AI and Content Marketing In this new era of AI and content marketing, we know that the future isn’t about choosing between machines and human creativity, but rather harnessing the strengths of both. Channel Selection.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

SEPTEMBER 20, 2023

But it really took off later in the 20th century throughout the 80s and 90s, as AI-powered data analytics became more sophisticated, and the rise of digital communication channels like email and online chat opened the door for marketing personalization at scale. What does it mean for human creativity and originality?

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. For creative, Ani’s team will use dynamic creative, which takes multiple media assets and ad components and combines them to create campaign ads, for lower-budget campaigns.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Act-On

OCTOBER 11, 2023

For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

DivvyHQ

AUGUST 24, 2022

Most would consider content marketing to be a creative endeavor. Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs. Do you need a style guide for each channel? This then begs the question.

Rules 118

Rules Content Paid Search Agency Creativity 118

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Dude Perfect Five YouTube influencers, one channel.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. These capabilities are: Background generation. Image expansion. Text variations. ” Why we care.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Martech

JANUARY 25, 2024

AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel. Creative of One. Looking to take control of your data?

Marketing AI 111

Marketing AI Copywriting Vendors User-Generated Content 111

Martech

OCTOBER 23, 2023

Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers. It also allows us to target consumers more effectively and tailor creative to the viewing audiences. This will depend on the product/service and how creative is executed.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Bannersnack

OCTOBER 5, 2023

2 minutes read Creatopy, the AI-driven creative automation platform, has raised a $10M Series A from 3VC and Point Nine. More than 5,000 global brands and agencies already use the platform to create, customize, automate, and scale their ads & visual content production.

Creativity 98

Creativity Automation Paid Search Agency Advertising Agencies 98

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Leading Results Rambings

SEPTEMBER 18, 2023

Luna Creative Marketing employs various digital channels and SEO techniques to bring the right audience to your doorstep. Luna Creative Marketing understands that merely having a beautifully designed website won't guarantee success. A well-optimized website is pointless if it doesn't attract visitors.

Traffic 105

Traffic Marketing Websites Paid Search Agency Advertising Agencies 105

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. This can include recommendations for next-best-channel, next-best-content and next-best-offer.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Martech

DECEMBER 6, 2023

TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. But at the same time, this channel was inaccessible for many brands — advertising costs were high and determining when (and even if) an ad would run was difficult, if not outright impossible.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Television marketing 106

Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. They captivate millions with their unique blend of authenticity and creativity. Rank Channel Subscriber Count 1 Raffy Tulfo In Action (@RaffyTulfoInAction) 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Content Standard

APRIL 22, 2024

With the fragmentation of channels and the shift towards a cookie-less world, marketers need to adapt their strategies to reach and create bonding experiences with their audiences, across a wide range of digital touchpoints. Episode Highlights: [02:55] What is Brand Bonding? — That said, marketers shouldn’t just view historical data.

CMO 78

CMO Brand Identity Branding Storytelling 78

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Martech

APRIL 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.

Paid Content 107

Paid Content Paid Search Agency Advertising Agencies Bundling 107

Martech

FEBRUARY 6, 2024

Creative intelligence adoption will increase. Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. Video will be everywhere. Content spend will continue to grow. The consumerization of B2B marketing will continue.

Trends 115

Trends Work Management Marketing Management Advertising Agencies 115

illumin

MARCH 26, 2024

The content is authentic and brands typically put their best creative assets on social. During our May 21 webinar, we’ll walk through this evolution and show how Spaceback brings social creative to programmatic and how their partnership with illumin lets even more advertisers gain access to more authentic creative units.

Outgrow 59

Outgrow Webinar Metrics Advertising Agencies Banners 59

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. Each component of the martech stack must be seen as a key marketing enabler and an opportunity for orchestrated movement of content across channels.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Brandpoint

JUNE 6, 2023

as she prepares to speak at the highly anticipated Social Media Strategies Summit (SMSS) panel titled “The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days.” If I read news on a platform update and am able to fact-check that it’s real, I shift our channel strategy pretty quickly to adapt.

Social Media 118

Social Media Media Work Management Communities 118

Martech

JANUARY 25, 2024

It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. is a content ideation machine that uses generative AI to create strategic and cross-channel content. It also allows users to customize and collaborate on the content across all digital channels. Momos’ Momos 2.0

Marketing AI 89

Marketing AI Paid Search Agency Lead Ranking Psychographics 89

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. They consider it the second-safest digital channel, just behind CTV, and safer than social media, digital audio and digital display. Why we care. Brand safety. Image: IAB. Guidelines.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Liveintent

DECEMBER 21, 2021

Channel diversification. Rather than striving for a balanced portfolio, advertisers have spent heavily on the channels known for providing customer insight. That’s where channel diversification comes in. That’s where channel diversification comes in. Balance data and creative. Groth’s reply?

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Litmus

FEBRUARY 20, 2024

Level up your email engagement Say hello to creative new ways to surprise and delight subscribers with innovating email techniques—strengthen your first-party data. And because only subscribers could vote, we encouraged folks to subscribe on our social channels to ensure they didn’t miss out. Ready, set, level up!

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. The format and messaging that advertisers choose to deploy within digital channels present a tremendous opportunity to captivate audiences.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. The format and messaging that advertisers choose to deploy within digital channels present a tremendous opportunity to captivate audiences.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

ScanmarQED

APRIL 18, 2024

At ScanmarQED, we empower brands and agencies with innovative marketing analytics solutions, driven by creativity and integrity. Data silos and lack of real time insights are solved through seamless data management, cross channel integration and predictive analytical capabilities.

Privacy Policies 52

Privacy Policies Marketing Management Guidelines Privacy 52

Digilant

JANUARY 11, 2024

5 Recommendations for Advertisers to Reach March Madness Fans and Viewers By strategically employing multiple channels, unique creative formats, and key targeting strategies, advertisers can boost brand awareness while fostering meaningful interactions and engagement among basketball fans.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Stevens & Tate

OCTOBER 18, 2023

Such interactions allow the agency to immerse themselves in your brand’s ecosystem, acquiring firsthand familiarity with your offerings and effectively harmonizing their creative and strategic endeavors with your overarching goals. Look for agencies that demonstrate a track record of creativity and innovative thinking in their work.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91