Martech

OCTOBER 23, 2023

For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. Digital platforms also foster interaction. During market slowdowns, this engagement becomes crucial.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Aberdeen

DECEMBER 21, 2022

Bodner emphasized that as CX programs mature, business leaders recognize that simply adding more channels into the CX channel-mix is not the right answer for creating happy customers. Daniel Ziv, VP of Go to Market Strategy for Speech & Text Analytics provided a detailed overview of interaction analytics capabilities.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Engage: Interact with prospects across channels, including email, social, onsite, and paid.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Engage: Interact with prospects across channels, including email, social, onsite, and paid.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

LEADership

NOVEMBER 5, 2013

What steps can you take to optimize social media channels for your B2B company? The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. There are new social media channels emerging every day.

Social Media 40

Social Media Optimization CPO Media 40

Mereo

JANUARY 27, 2021

Imagine in our current market context: Companies have suddenly needed to interact virtually — and many selling organizations may face the requirement to deliver solutions differently. With that comes a number of questions to validate a new solution delivery system: Does your technological infrastructure and skillset support these initiatives?

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. Are you able to measure account engagement, including anonymous marketing interactions, across all campaigns? . Can you quantify the value of brand advertising in relation to demand creation and even downstream business outcomes? .

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20