Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. No one wants to pay attention to you if you’re there just to pitch your product.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

OCTOBER 23, 2023

Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. Brands that show empathy and understanding tend to create deeper bonds and maintain greater trust with their customers in the long term. Digital platforms also foster interaction.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Metadata

SEPTEMBER 28, 2023

Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. My next move? I hired an agency. I was okay admitting that.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. To find out what’s working, we looked at what’s working for our own customers.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark Cost Per Click 78

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. To find out what’s working, we looked at what’s working for our own customers.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Product experts, brand specialists, salespeople. The session: Targeting. Enablement.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Product experts, brand specialists, salespeople. The session: Targeting. Enablement.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136