Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

MARCH 1, 2011

by Andrew Spoeth This post is a follow up to our earlier post titled Frequently Asked Questions about B2B Social Media. It is based on one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success. Can you speak to this?

Social Media 48

Social Media Media B2B Lead Ranking 48

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Albacross

APRIL 24, 2019

Lead Generation Channels. Let's discuss the differences between inbound vs outbound and specifically channels within these and how they stack up against each other! There are two main marketing lead generation channels: Outbound marketing. Just think about the last time you logged into Facebook, for example. Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Adobe Experience Cloud Blog

JUNE 19, 2015

Author: Dayna Rothman Social media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Take a look! Instead, focus on being relevant and engaging.

Paid Content 48

Paid Content Social Media Profiling Brand Identity 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Consumers today jump from channel to channel, seamlessly throughout the day and increasingly those channels are digital.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Consumers today jump from channel to channel, seamlessly throughout the day and increasingly those channels are digital. It’s Where Everyone Is.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48