SmartBug Media

FEBRUARY 23, 2024

Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Just because two data points appear to be correlate doesn't mean that what they represent is valuable. The best channel to reach them today may not be the ideal place to reach them next week.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

InsightSquared

SEPTEMBER 4, 2019

Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others. A prospect can access a campaign in a number of ways. It’s a lot! .

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Marketers and the ROI of Social Media. Most agencies (57.8

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. By leveraging this data, AI can provide personalized recommendations, offers, and promotions to customers through multiple channels.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Marketing Insider Group

JANUARY 4, 2023

When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Offline channels have complex operational schedules with significantly longer lead times and are difficult to measure. Level the playing field with logical measurement. A 20% off coupon.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Channel Goals.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Note each social channel where you have a profile.

Social Media 144

Social Media Business Media Profiling 144

Marketing Insider Group

DECEMBER 9, 2019

What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. With this approach, you’ll ensure consistent messaging across all formats and channels. Consider ways to empower your employees by integrating them into your social channels, blogs or throughout your website.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. The Role of Social Media in Your Brand’s Reputation. The impact of Covid-19 is not lost on any of us.

Work Management 117

Work Management Brand Identity Branding Correlation 117

Contently

MAY 15, 2017

” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. Yet, in many ways, measuring content success on social media can be extremely valuable—for different reasons than you might expect. We only care about generating leads and conversions.”

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Televerde

MARCH 20, 2024

There’s no quick-fix way to make your social media platforms direct paths to sales conversion. But you can leverage social channels to engage more authentically, nurture relationships, and gain insights on your target audiences that you won’t get anywhere else. But let’s face it, the equation isn’t that simple.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. Communicate the company’s corporate social responsibility efforts. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Envy

SEPTEMBER 30, 2022

Marketers are grappling with a cookieless world - where it is extremely difficult to say where a contact came from, paid media or social or something else. With channel attribution becoming increasingly difficult, a new model needs to be found, one based on correlation in place of direct attribution. Set yourself KPIs.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

InsightSquared

SEPTEMBER 4, 2019

Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others. A prospect can access a campaign in a number of ways. It’s a lot! .

Marketing Attribution 136

Marketing Attribution Allocation Planning Paid Search Agency 136

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition. Follower engagement rate.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Marketing Insider Group

NOVEMBER 9, 2020

There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Digital accounts for 80% of marketing channel budgets in 2020 across paid, owned, and earned channels. Content types: Blogs, long-form, social, etc. Image: CMO Survey. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Oktopost

JANUARY 31, 2024

Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities. This feature enables you to track how social content shared by employees directly influences sales opportunities.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. Track website traffic, lead generation, social engagement, and email marketing. Look for patterns or trends in topics, formats, or channels.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Customer Experience Matrix

OCTOBER 16, 2017

The system can incorporate television through an integration with Realytics , which correlates Web traffic with when TV ads are shown. The system doesn't analyze the impact of message or channel sequence, compare the effectiveness of different messages, or estimate the impact of messages on long-term customer outcomes.

Paid Search Agency 149

Paid Search Agency Allocation Classified Ads Ideal Customer Profiles 149

Valasys

FEBRUARY 13, 2024

Invest in Share of Voice: A strong correlation exists between market share growth and advertising investment, commonly referred to as “share of voice.” ” This correlation is consistent across both B2B and B2C sectors, indicating that advertising plays a crucial role in driving growth in both realms.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Content Standard

NOVEMBER 14, 2023

Instead of looking for correlations that don’t necessarily prove causality, we need to focus on understanding the specific objectives customers aim to achieve in a particular situation. Adapt the messages in your core content for different channels and personas to improve reach and relevance. Get in touch. I’m here to help.

Budget Programs 98

Budget Programs Content High Quality Lead Correlation 98

Binary Demand

FEBRUARY 23, 2024

67% of the buyer journey happens on digital channels. Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes. more than digital supplier interactions for affirming value. 75% now use more sources for research.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

JUNE 4, 2018

In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social media followers. Many marketers rely too heavily on their social media followers to measure their social media success—and we get it!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

Unbounce

AUGUST 26, 2021

form-fill and click-through pages) Pages with traffic from different ad channels (e.g., social, paid search, organic search) Pages with traffic from different devices (e.g. Across the board, it appears that videos generally correlate with neutral or even negative page performance. Think Video’s Good For Social?

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Onalytica B2B

DECEMBER 6, 2016

Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. Understanding this process and how your influencers work, will also enable you to create content using the kind of language that is likely to resonate, in turn increasing the likelihood of shares across social media.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Tomorrow People

NOVEMBER 30, 2018

Streamline your social media channels. Twitter and Google+ are fine when used as general awareness channels. But I want to prioritize where we’re going to get most return for our social media content , so we’ve decided to focus on LinkedIn for that reason. In my mind, it’s the same as any other industry.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Convince & Convert

OCTOBER 30, 2014

You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. Must be all those “social signals” you got, right? Do Search Engines Use Social Signals to Directly Drive Rankings?

SEO 167

SEO Correlation PageRank Social Media 167

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support? Not sure where to start?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Optinmonster

AUGUST 2, 2023

71% of marketers created social media videos in 2022. Key takeaway: While social media marketing videos and explainer videos are undeniably at the forefront, the vast array of video styles adopted by businesses is truly impressive. Only 36% of marketers have published ‘live’ video content such as live streams on social media channels.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. You educate the customer about your brand through different engagement tactics and channels. When developing a sales strategy, many leaders aren’t sure where to begin.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Biznology

OCTOBER 17, 2018

Finally, you’ll want to find ways to correlate your activities across various channels. How does social media activity affect website traffic? You can also work to “bottle the magic” and recreate similar results from other sources whose audiences might share qualities with the sources that are performing well.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Martech

NOVEMBER 14, 2022

The report also found a decrease in the use of some key technologies over the last year: Social media publishing/analytics decreased to 71% from 80% the previous year. Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms. What content channels will get more money.

Marketing Report 94

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 94

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144