Anything Goes Marketing

NOVEMBER 15, 2009

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. The content generated by the event attendees was almost as good as the content from the speakers themselves. How will new users learn to reap the benefits from Twitter?

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

readwrite

FEBRUARY 25, 2008

” Rather than measure ROI based on the last ad a user clicks, Microsoft’s new tool attempts to take into account all the interactions with a company’s marketing message and brand that may have lead up to a purchase or other user action. s online path to action.”

ROI 40

ROI Ad Frequency Advertisements Advertising 40

Choozle

OCTOBER 15, 2019

Think about all the data generated from customers—the email newsletters they’ve signed up for, the products they’ve purchased, the events they’ve attended. These can be users who have already demonstrated an interest in your product or service. While it might be the most obvious answer, customer data (i.e.,

Activities 40

Activities CRM Account Based Marketing Advertising Agencies 40