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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. This means organizations need a targeted approach for each marketing channel they use. There is no one-size-fits-all solution.

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Why cross-channel customer journey orchestration is important

Martech

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. There’s new channels, there’s new social networks. Customers demand for personalized messaging. Customers like brands to know who they are.

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Omni-Channel Marketing Versus Customer Experience Marketing

Sharpspring

Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What Is Omni-Channel Marketing?

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3 strategies to create better customer journeys across any channel

Martech

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said. Click here to download!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Siri and Alexa may be used by protesters to attack customer support channels

Martech

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. Why we care. What to do?

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

Here’s the thing: we have more channels, content, and technology to reach potential customers. That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. But connecting with and converting buyers has never been more challenging.

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What Is the Gemini Effect in B2B Marketing?

When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. B2B business-client relationships are often more complex than those in the consumer world. In such a complex environment, how can loyalty marketing help?