Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. Here are some of the highlights.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Content4Demand

FEBRUARY 24, 2021

B2B audiences are online, but they’re increasingly more difficult to reach through saturated channels and overtaxed attention. Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Webbiquity

OCTOBER 25, 2023

This involves a creative team that designs images, infographics, and sometimes videos that are audience-friendly and easy to share on social media channels. Just picture it like this: Subreddits collectively make up what is known as Reddit, along with Redditors (users) interacting with each other. Platforms like Beacons.ai

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Webbiquity

JUNE 21, 2022

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Would you create subgroups for birds-of-a-feather attendees and profiles? For different topics?

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Webbiquity

APRIL 19, 2022

Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth. You are aiming for honest, human interaction, as opposed to a hard sale.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Other discussion boards and forums were built and managed by brands, as a special place for enthusiasts to gather and interact. Further, why restrict your social engagement initiatives to interacting with passionate advocates?

Communities 149

Communities Social Media Top of Funnel Rules 149

Zoominfo

NOVEMBER 29, 2023

Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Vision Edge Marketing

NOVEMBER 7, 2023

There are four requirements associated with this approach: Utilizing Data and Research for Customer Insights Embracing the Omni-Channel Model Adopting an Outside-In Approach Involving Customers in Validation and Optimization Let’s briefly explore each of these. How does the omni-channel approach impact the bottom line?

Design 232

Design Best Practices Lead Ranking Customer Satisfaction 232

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Marketing Insider Group

JANUARY 2, 2024

The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Engaging with the Community There’s value in joining the conversation on other people’s posts. It’s simple.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. However, it is not for everyone.

Rules 148

Rules Planning Brand Identity Branding 148

ClickDimensions

SEPTEMBER 7, 2021

Here are eight ways to authentically connect on social media to create a true sense of community around your brand. To effectively connect with your audience, you must encourage your followers to engage with your brand and reciprocate by interacting with them as well. Engage with your audience. Happy Marketing!

Social Media 52

Social Media Communities Ad Building Media 52

Outgrow

JUNE 20, 2022

The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.

Paid Content 52

Paid Content Communities Work Management Product 52

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

JANUARY 3, 2024

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Gartner 135

Gartner Advertising Agencies Paid Search Agency Ad Exchange 135

Parse.ly

NOVEMBER 15, 2018

Often we think of social media as a form of community. Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Martech

FEBRUARY 22, 2024

Instead of aiming for broad appeal, tailor their messaging, visuals and channels to resonate with the specific needs and preferences of their niche audience. Analyze and leverage data By analyzing customer behavior, preferences and interactions, you can more precisely target and personalize content creation for your audience.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Tactics 97

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees.

Social Networks 181

Social Networks Business Work Management Social Media 181

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

DECEMBER 4, 2023

Meanwhile, the rise of podcasts and other audio content continues to offer intimate and engaging channels for discussing complex topics, catering to the preferences of business audiences who often seek depth and insight in content consumption. Check out the top 30+ AI tools for marketers now.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Hubspot

JUNE 4, 2019

Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. Forum software can be particularly useful because it allows your customers to interact with each other in a smaller circle than they could via social media.

Enterprise Management 78

Enterprise Management Marketing Management Communities CMS Development 78

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

Loyalty 94

Loyalty eCommerce Buzz Paid Search Agency 94

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging.

Paid Search Agency 93

Paid Search Agency Features Personalization Ads 93

Martech

OCTOBER 4, 2023

Diversifying channels allows your brand to integrate into the customer’s lifestyle seamlessly. Immersive experiences: Gamification and tiered structures make loyalty programs interactive, allowing brands to engage with customers between transactions.

Loyalty 102

Loyalty Touchpoints Mobile Marketing Interactive Marketing 102

Content Standard

NOVEMBER 26, 2018

Every human craves interaction, a sense of identity garnered from the people and places we associate with. Maybe the answer is to take the humble marketing community, and build it into a whole world. We’re talking about cross-channel communities, a whole branded environment that grows as the audience grows.

Communities 75

Communities Cross-Selling Ad Building Work Management 75

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

B2BMarketing.net

APRIL 8, 2024

Research from McKinsey supports this viewpoint, highlighting 72% of B2B companies interacting through seven or more channels grew their market share faster. The use of AI-powered applications is further fuelling the ability to automate previously manual interactions and scale strategy, creativity and personalization at scale.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 52

Top Rank Marketing

OCTOBER 18, 2023

Let’s take a look at the special power of B2B influencer marketing when it comes to building more personalized interactions both online and in person. With influencer marketing, B2B brands can not only deliver relevant best-answer content, but do so through social media interactions that build trust and instill confidence.

B2B Marketing 117

B2B Marketing Personalization Planning B2B 117

Content Marketing Institute

JANUARY 2, 2018

We wanted to know: How does the expert’s expert build and manage communities? I asked Christin for tips on how to think like a community builder. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections.

Social Media 111

Social Media Communities Work Management Media 111

SmartBug Media

SEPTEMBER 2, 2019

Whether your bank has been in the community for less than a decade or for many generations, your customers’ habits are changing. Now, instead of competing with other local banks, community banks are forced to compete with banks everywhere. Why Community Banks Should Use Content Marketing. What Is Content Marketing?

Communities 65

Communities Content Marketing Planning Paid Search Agency 65

Contently

MAY 4, 2022

From Farmville to Second Life to League of Legends, games have long enabled players to connect and interact in virtual worlds, offering opportunities to build status and clout through paid and branded experiences. “How will you create the 3-D assets and develop the interactive experience?” What exactly is the metaverse?

Advertising Agencies 170

Advertising Agencies Planning Paid Search Agency Work Management 170

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Which is their preferred channel for customer care?

Social Media 109

Social Media Allocation Media Marketing & Strategy 109