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InsideView Reaches Social Media Milestone of 5,000 Followers

Sales Intelligence View

On January 26th, InsideView reached its 5,000th follower. Although some may not view this as an astronomical milestone in the metrics of social media, to us it is a huge accomplishment. Though more followers is always nice to have, we’ve held the position that its better to have 200 engaged members in our community than 10,000 people that don’t really care what we have to say and never interact with us. InsideView marks each follow as the establishment of a relationship geared towards benefiting all individuals throughout all cornerstone of business.

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How are successful salespeople leveraging social media for selling? – Creating Value

Sales Intelligence View

This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. This is going to be a 3 part series that covers what successful salespeople are doing to leverage social media in lead generation and accelerating their opportunities. Much appreciation to these experts for taking the time to address the question “ How do your successful salespeople leverage social media for selling? “. Social media provides platforms for the individual sales rep to stand out from the crowd like never before.

78 Tweetable Moments From Social Media Plus #SMPlus

B2B Marketing Insider

This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. But read on and hear the 78 Most Tweetable moments from over 40 social media rock stars… @LauraDuran: Social media is a fundamental shift … it is a great democratization of content and influence says @Michael_Nutter. What is the ROI of social media? Social MediaServe. Don’t Sell.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Find the Right Channel, Message and Campaign for Outreach. How Predictive Marketing Can Help You Acquire New Customers. Find High Potential Targets.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Depth Of This Goodwill Social media, online activity, and the mobile. the company, it must come from customers.” “the rise of social communities and media amplifies the voice of everyone. voices talking about you — at a much lower cost than traditional print and paid online channels. along with the value that comes from digital communities and social sharing.

How to Improve Your B2B Sales Workflow with Social Media

Social Media B2B

Customers have increasing ownership of the conversation, but Social CRM levels the playing field for businesses by empowering engagement with customers within their preferred channels. Rich with insights about the prospect’s urgent business needs and challenges, the sales professional can then engage the customer at the right time with the right message – either via the traditional email/phone channel, or perhaps even with a response to their blog post or tweet. Intelligence Tip #3: Power the customer community. Intelligence Tip #1: Listen before you talk. leader.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social mediacommunity&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. Social Media (239).

The Revolution of Social Selling for B2B Companies

Social Media B2B

Similar to developing sales material per each individual prospect, sales professionals are now able to build and maintain relationships with their customers leveraging social media and social networks. Not only does this enable him or her to gather information via these social channels, but also establishes trust and *gasp* even a kind of friendship, that ultimately encourages the prospect to become a customer. 3. From “stranded” sales reps to unified and collaborative communities. Social media has been and always will be the catalyst for social selling. leader.

Enabling B2B Social Selling with Social CRM

Social Media B2B

Social CRM actually means a lot of things to a lot of people: community management, customer support through social channels, and social sales and marketing – benefiting both B2C and B2B companies. and discussed how the control of a company’s brand has transitioned from corporate marketing departments to customer-to-customer conversations taking place in social media. But given social intelligence about customers can be anywhere and everywhere, how can we efficiently monitor the vast social media landscape without adversely impacting sales productivity? Customer 2.0

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Is social media creating a generation of cowards? October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world.  What’s the Best Social Media Monitoring Tool? What is Social Media’s Next Big Thing?

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