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| | SALES INTELLIGENCE VIEW
JANUARY 31, 2012 InsideView Reaches Social Media Milestone of 5,000 Followers
On January 26th, InsideView reached its 5,000th follower. Although some may not view this as an astronomical milestone in the metrics of social media, to us it is a huge accomplishment. Though more followers is always nice to have, we’ve held the position that its better to have 200 engaged members in our community than 10,000 people that don’t really care what we have to say and never interact with us. InsideView marks each follow as the establishment of a relationship geared towards benefiting all individuals throughout all cornerstone of business.
| | SALES INTELLIGENCE VIEW
DECEMBER 27, 2011 How are successful salespeople leveraging social media for selling? – Creating Value
This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. This is going to be a 3 part series that covers what successful salespeople are doing to leverage social media in lead generation and accelerating their opportunities. Much appreciation to these experts for taking the time to address the question “ How do your successful salespeople leverage social media for selling? “. Social media provides platforms for the individual sales rep to stand out from the crowd like never before.
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| | B2B MARKETING INSIDER
NOVEMBER 17, 2011 78 Tweetable Moments From Social Media Plus #SMPlus
This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. But read on and hear the 78 Most Tweetable moments from over 40 social media rock stars… @LauraDuran: Social media is a fundamental shift … it is a great democratization of content and influence says @Michael_Nutter. What is the ROI of social media? Social MediaServe. Don’t Sell.
| | SOCIAL MEDIA B2B
OCTOBER 26, 2010 How to Improve Your B2B Sales Workflow with Social Media
Customers have increasing ownership of the conversation, but Social CRM levels the playing field for businesses by empowering engagement with customers within their preferred channels. Rich with insights about the prospect’s urgent business needs and challenges, the sales professional can then engage the customer at the right time with the right message – either via the traditional email/phone channel, or perhaps even with a response to their blog post or tweet. Intelligence Tip #3: Power the customer community. Intelligence Tip #1: Listen before you talk. leader.
| | SOCIAL MEDIA B2B
AUGUST 16, 2010 The Revolution of Social Selling for B2B Companies
Similar to developing sales material per each individual prospect, sales professionals are now able to build and maintain relationships with their customers leveraging social media and social networks. Not only does this enable him or her to gather information via these social channels, but also establishes trust and *gasp* even a kind of friendship, that ultimately encourages the prospect to become a customer. From “stranded” sales reps to unified and collaborative communities. Social media has been and always will be the catalyst for social selling. leader.
| | B2B MARKETING ZONE POSTS
NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Bringing down the Twitter snobs , October 25, 2010 It seems that Mitch Joel and I are becoming the Social Media Odd Couple. What’s the Best Social Media Monitoring Tool? What is Social Media’s Next Big Thing?
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B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts for September 2010
| TUESDAY, OCTOBER 5, 2010
Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media
has fundamentally altered the practice of public relations. Will Traditional, Social Media
Blend? Social media
and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media
&# and “conversation.&# What Role Should A Communications Agency Play In A Client’s Social Media
? Social Media
Statistics. MORE >>
SOCIAL MEDIA B2B Enabling B2B Social Selling with Social CRM
| MONDAY, AUGUST 2, 2010
Social CRM actually means a lot of things to a lot of people: community
management, customer support through social channels
, and social sales and marketing – benefiting both B2C and B2B companies. and discussed how the control of a company’s brand has transitioned from corporate marketing departments to customer-to-customer conversations taking place in social media
. But given social intelligence about customers can be anywhere and everywhere, how can we efficiently monitor the vast social media
landscape without adversely impacting sales productivity? Customer 2.0 MORE >>
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