Customer Experience Matrix

MARCH 2, 2015

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Lattice

NOVEMBER 13, 2015

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – In addition, there is a natural tendency to focus on lower-cost engagement channels in an effort to save money, yet solely cutting channels for the sake of cutting will dramatically impact performance.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – In addition, there is a natural tendency to focus on lower-cost engagement channels in an effort to save money, yet solely cutting channels for the sake of cutting will dramatically impact performance.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

B2B Marketing Zone Posts

OCTOBER 5, 2010

Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. InsideView (8). What I’m about. Every week?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business. Channel (72). There are lots of opinions of the value of this calculation on both sides of the argument.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Marketing Insider Group

NOVEMBER 17, 2011

Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. LauraDuran: Two top B2B examples of providing helpful content to build community are @Hubspot and Amex’s @openforum @bengrossman. via @jasonfalls). What is the ROI of social media? Love it!

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100