sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Source: Seismic, Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. Start by using these basic channels: 1. Social media: Post at least once on Facebook, LinkedIn, and Instagram. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees).

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

But now, for the first time ever, we’re able to bring Dreamforce to everybody safely and without barriers – wherever they are, on the channel that’s right for them. Customer 360 Channel: Take notes on success stories from the Trailblazers who’ve lived them. Who goes to Dreamforce? Inspiration at Dreamforce.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Litmus

JULY 8, 2021

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Indirect business impact as part of omnichannel campaigns or by influencing the performance of other channels more generally. Email channel success metrics. Social media activity.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Marketing Insider Group

NOVEMBER 12, 2019

Networking opportunities are a big attraction for many event attendees, aside from the event itself, so make sure you schedule in plenty of free social time and provide casual spaces that promote interaction. Choosing a visually appealing venue is more engaging for attendees and encourages them to post images of the event on social media.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Martech

AUGUST 7, 2023

This involved information from external websites, registrations, player sheets, player reviews and more. Something we’re dealing with now with this Microsoft [AI-powered] Co-Pilot technology is having to sit down and say, ‘How far are we gonna push this? with social media, we no longer push anything to certain channels.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

SmartBug Media

SEPTEMBER 16, 2020

Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Registration interface. Which channels should we use to promote it? Send registrants who didn’t attend a follow-up email with a link to the “on-demand webinar.” Polls/surveys.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Overall, the event got millions of mentions on all the global social media platforms, and influencers benefited by reaching over 12 million users.

Case Study 90

Case Study Case Studies Work Management Studies 90

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Hinge Marketing

DECEMBER 16, 2020

Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Both organizations will promote the event and you will get a list of registrants and attendees – new names to add to your database. Be sure to repost several times as the shelf life of social media posts is very short.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

Hinge Marketing

JUNE 9, 2020

Whether this person is on staff or outsourced, they should help your business with website design, social media, search engine marketing, email marketing, and more. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Technology.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? A motivating factor of why people attend in-person events are the social and networking components. Reinvest in your content and put your attention into multiple channels instead of being so reliant on one.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

RebelMouse

OCTOBER 9, 2023

Many publishers have used them to encourage newsletter signups, publication subscriptions, website registrations, app downloads, and other first-party data strategies. These work to reinforce your branding, emphasize key messaging, and encourage clicks to social channels, websites, or anywhere that serves your commercial goals.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). We do track our social growth, which allows us to look at trending and anecdotal information on where we are getting the most shares and social conversation. What topic brought them to CMI (e.g., Opt-out percentages by month and opt-out sources.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo. Registration is free and available now.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

markempa

JULY 1, 2013

a social software company. Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Mentioning it in Lithium’s social media channels, and encouraging outside presenters to do the same.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

RebelMouse

OCTOBER 9, 2023

Many publishers have used them to encourage newsletter signups, publication subscriptions, website registrations, app downloads, and other first-party data strategies. These work to reinforce your branding, emphasize key messaging, and encourage clicks to social channels, websites, or anywhere that serves your commercial goals.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Win new business by generating leads from social and capturing existing contacts’ social interactions.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in? Lucky us… he agreed.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. All must mediate the delicate relationship between relatively sophisticated central marketing departments and their firmly independent channel partners. So it was worth taking a look.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Content Marketing Institute

AUGUST 21, 2018

Stephan Spencer , co-author, The Art of SEO. Veronica Romney , president/co-founder, LoSoMo Inc. Jason Schemmel , social media manager, Harper Collins Christian Publishing. Their answers guide what we write about and when we surface them either through marketing channels or even directly in our product. Take a wider view.

Analytics 101

Analytics Co-Registration Content Click Rate 101

PathFactory

JANUARY 3, 2019

Each partner had a registration quota that would earn them the entire list of registrants. We encouraged audience members to jump in and participate as much as possible via the chat and on social using #greatgatedebate. Q3 2018: The Channel Panel. We designed The Channel Panel to answer this burning question.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Social Media Donations. Online Donations.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Content Marketing Institute

DECEMBER 15, 2017

We sometimes feature their content on our channels, and we co-host monthly Twitter parties with them on various subjects related to our brand. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Registration is open – sign up today. .

Budget Programs 98

Budget Programs Planning Co-Registration Paid Search Agency 98

ConvertKit

JANUARY 22, 2021

It’s your main “owned” channel, and where people are used to responding to CTAs to purchase. He put up a simple landing page and a pre-registration form using ConvertKit. Nicholls also created social proof through testimonials with many of these first students on IndieHackers. Corey Haines. Start selling within minutes.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

ConvertKit

DECEMBER 4, 2019

To qualify for registration, a trademark owner must use the trademark “in commerce.” Trademarks do not have to be registered with the United States Patent and Trademark Office to be afforded protection, although registration has some great benefits. Does the advertisement include social shares on social media channels?

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Launch Marketing

FEBRUARY 15, 2018

For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. You can also test the inclusion of additional registration questions such as “do you use any of the following cybersecurity tools” for even more insight.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Hubspot

FEBRUARY 23, 2021

Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. And, as with any new social media app, learning about all of Clubhouse's features -- and trying to catch up with its earliest adopters -- can feel a bit overwhelming. Social: A room that's only open to your followers.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

SnapApp

DECEMBER 13, 2018

Some options come with a fee, such as targeted display banner ads and paid social media campaigns. On the other hand, non-paid strategies can be just as successful, like social media promotion on your organization’s owned channels and blog posts that live on corporate sites. . Be smart about your reminder emails.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right?

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

EveryoneSocial

FEBRUARY 15, 2022

While other advertising channels can take weeks — or even months — to see results, data from paid advertising instantly shows you whether your ads work or not. Employee Social Networks. Who are you more likely to trust a product recommendation from: a friend, co-worker, or acquaintance? Here’s how to do it right.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 140

Social Media ROI Media Correlation 140

Buffer

MARCH 31, 2022

Showing your expertise: Sometimes, building something in public or transparently sharing your journey to a specific goal is all the social proof you need. " A: Applying personal practices to company values Samantha Anderl , Co-founder of Harlow : "My co-founder Andrea and I practice transparency in two ways.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Hubspot

AUGUST 30, 2016

HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. Different audiences use different channels , so you’ll want to pick the one that’s most likely to draw the crowd you want. Registrants and attendees.”. YouTube Live.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77