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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. You can also create sponsored breakout channels where much attention can be given to discussions centered around offerings from a particular sponsor. After the Event.

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How to drive engaging brand experiences with co-innovation

Martech

But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ Mankowski invited marketers to focus on three core components to help drive engaging brand experiences through co-innovation. It’s about being collaborative,” Mankowski said.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. YouTube will be featuring a lot of video “shorts.”

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. We also equip your Apple News publication with all the necessary components to boost reach, nurture reader loyalty, and funnel those engaged readers back to your website.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. We also equip your Apple News publication with all the necessary components to boost reach, nurture reader loyalty, and funnel those engaged readers back to your website.