Go Beyond SEO

MAY 14, 2022

Whether your marketing is directionless or you need more financial resources to invest in a solid strategy, here are four signs it’s time to consider a fractional chief marketing officer (CMO). Your company brand and success may have been built long before the days of complex marketing channels and automation. What’s more?

CMO 78

CMO Planning Paid Search Agency Lock-In 78

KoMarketing Associates

SEPTEMBER 4, 2018

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. percent of marketing budgets was going toward social media. percent of their budgets on social media. Social Media as a Marketing Channel. Back in August 2017, about 9.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

CMO 105

CMO Work Management Marketing Management Service 105

Marketri

SEPTEMBER 12, 2023

The Changing Marketing Landscape Technology has transformed the field of marketing, introducing new channels and methodologies that require specialized knowledge and skills. By utilizing the right channels, delivering relevant messages, and answering potential customers’ questions, you can differentiate your company from competitors.

CMO 62

CMO Advertising Agencies Planning Paid Search Agency 62

Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Appgate ’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent? Catch all episodes here. Meet Julie Preiss. Episode Summary.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. They define and manage all aspects of the brand and take a stand on social issues that are important to their consumers.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Oktopost

JANUARY 26, 2022

Gabriela Henault, CMO of AlphaSights takes the hot seat. AlphaSights CMO, Gabriela Henault , takes the hot seat on this episode of Radically Transparent. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

CMO 62

CMO Ad Building Brand Identity Branding 62

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Sharpspring

JUNE 18, 2020

I set out to write about how excited I am to join SharpSpring as their CMO. Most are struggling with a messy and expanded set of point-systems to manage all of their marketing channels from email, to landing pages, automation, social, forms, CRM, chatbots, sales automation, analytics, meeting management, and more.

CMO 60

CMO Paid Search Agency Advertising Agencies Marketing Automation Services 60

LeanData

JULY 13, 2020

Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company—and whose influence affects the bottom line. How do CMOs view revenue operations as a strategy? How is the CMO role changing?

CMO 52

CMO Enterprise Management Paid Search Agency Marketing Management 52

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 85

Merchandising Marketing Analytics Tools Conversion Lead Ranking 85

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

CMO 168

CMO Planning Storytelling Ad Building 168

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. I met with several marketing professionals last night to discuss a pending CMO search. I put this as the central quality for CMOs, applicable to all situations. Customer Focus. Analytical.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. In SpencerStuart’s 8th Annual CMO Tenure Study, it was reported that CMO tenure is now nearly 4 years, compared to just 2 years back in 2006.

CMO 100

CMO Work Management Marketing Management Acquisitions 100

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. This is followed by social media channels (54%) and web forms (54%).

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

Porch Group Media

SEPTEMBER 9, 2020

Types of work brought in-house include: 53% – Social Marketing 33% – Creative Production/Content 42% – Video, podcast and photography work 42% – Creative concepting. Martech continues to be a strong category in which CMOs are spending. In looking forward to 2021, CMOs expect increases in certain categories.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. B2B and B2C companies.

CMO 49

CMO Customer Surveys Allocation B2B 49

Customer Experience Matrix

MAY 18, 2010

Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. A: Creating more compelling customer/prospect experiences (37%) Q: What is the CMO’s biggest challenge today? The results are the most puzzling yet.

CMO 120

CMO Customer Surveys Correlation Social Media 120

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 62

CMO Marketing Attribution Work Management Marketing Budget 62

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 81

Social Media Media B2B Advertising Agencies 81

Liveintent

AUGUST 8, 2018

Kerel expounded on CMO challenges, the future of the martech market, its explosion across several categories and technology trends. Here’s an excerpt from the interview: CMO Challenges: “What’s the biggest challenge that CMOs need to tackle to make marketing technology work? That’s the good thing.

CMO 48

CMO Mobile Advertising Mobile Marketing Advertisements 48

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. But the majority of both groups also listed the CMO as a digital marketing leader.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Envy

DECEMBER 23, 2020

That’s why I recommend adding more categories and sub-categories that go beyond “content marketing” or “PPC” or “social spend.”. Break your social media spending down to a channel by channel level. If you’re expecting a product launch in the next year, allocate a specific budget to that event.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Martech

DECEMBER 20, 2023

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? SEO, content, social, email, ads – they cover it all, injected with their signature blend of witty banter and straight-shooting insights. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

Marketing Insider Group

JULY 15, 2020

Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages. Additionally, if you already have a way to communicate directly with your customer base, such as an email newsletter or SMS marketing, send the update out in those channels. Shift to Social. Invest in Online.

Paid Content 283

Paid Content Trends Planning Cost Per Click 283

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 238

B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

Marketing Insider Group

APRIL 17, 2023

By Michael Brenner A great content marketing strategy could be the key to achieving your company goals – but as a small business, you don’t necessarily have the resources to hire a renowned CMO. 25 Best Marketing Articles No time to sift through Google SERPs? So, how much budget do you really need to build a strategy that generates results?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” The Social Tsunami Can Make Or Break Your Brand. There is a world of social conversations outside your brand control.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Bluetext

MAY 12, 2023

The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list. The same can be said about the nature of work.

CMO 26

CMO Enterprise Management Work Management Advertising Agencies 26