Remove channel
article thumbnail

How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

Engage prospects and customers across channels and provide them with unforgettable experiences. Below, we highlight how you can master cross-channel marketing by putting ABM at the heart of your strategy. Understanding the basics of cross-channel engagement. The first is simple: Particular channels don’t matter.

article thumbnail

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing

Adobe Experience Cloud Blog

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. And those signals should live across platforms , not in silos.

Marketo 48
article thumbnail

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50
article thumbnail

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50
article thumbnail

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50
article thumbnail

Top 10 B2B Marketing Influencers You Should Be Following on Twitter 

Launch Marketing

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. As the previous CMO at SalesLoft, she possesses great expertise in go-to-market strategy, brand positioning, pricing, packaging strategies and partnerships. Contact us today ?or?

Twitter 115