Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Marketing Insider Group

MARCH 31, 2020

Voice Searches: Go to the Head of the Class. Make It All About the Customer: World-Class CX. From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business.

Trends 358

Trends Work Management Peer-to-peer Marketing Management 358

Marketing Insider Group

MARCH 28, 2023

Work across channels. Work across channels. Especially in today’s rapidly changing digital environment, trends quickly come and go and social platforms appear and disappear. Free events, classes, and workshops. Take a page from Tip #3 and make these customer incentives available across channels—both in-person and online.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

The Forward Observer

OCTOBER 13, 2023

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 238

B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Connect with Salesforce MVPs We’re thrilled to officially announce the new members of the 2023 class of Salesforce MVPs and congratulate the returning Salesforce MVPs. Filter to find experts in specific products or regions, and then connect with them directly on the Trailblazer Community or via their social channels.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Zoominfo

MARCH 21, 2022

Today, most candidates seek work through digital platforms, like job boards or social media networks. Once candidates are identified, it’s not enough for recruiters to use just one or two channels to communicate. Email, phone, text, and social media are all available to recruiters, but not all channels of communication are equal.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 122

Social Media Personalization Media Work Management 122

Choozle

FEBRUARY 7, 2024

One thing is certain, the economic divide continues to expand, creating a growing class of working poor and a shrinking middle class. The pervasive influence of social media has further magnified these distinctions, showcasing both opulent lifestyles and prudent financial practices.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Social Media Use in Philippine Government: A Quick Overview.

Social Media 118

Social Media Tips Media Privacy 118

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Social Media 91

Social Media Class Word of Mouth Media 91

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 2.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Metadata

FEBRUARY 5, 2024

Our social team is constantly creating valuable content to jump on existing conversations,” Melissa shared. And our creative team is producing multiple videos a week that we’re leveraging on social media about different workplace trends and hot topics.” Because there’s only so much inventory available on popular channels.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. It’s so important and also constantly changing.

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

Martech

AUGUST 18, 2022

The PGA TOUR will use Qualtrics’ XM, which includes Qualtric Social Connect and Qualtrics Customer and Employee XM products, to draw insights from how fans engage with digital platforms at tournaments and determine ways to improve the experience. They also use social media listening tools. Feedback front and center. Feedback from fans.

Digital Experience Platform 100

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 100

Oktopost

OCTOBER 24, 2022

Your brand can’t go it alone–leveraging employee engagement can help you reach new heights your corporate channels could never achieve on their own! Tune in to learn why it’s more authentic than paid social and how one of our customers decreased their cost per click from $5 to $1 within the first 45 days of their program! Meet Addie.

Cost Per Click 96

Cost Per Click B2B Content Budget Programs 96

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. It, too, is a subscription service with classes on a wide range of topics. Selecting the best channels for publication.

Course 339

Course Content Marketing Planning Best Practices 339

Martech

JANUARY 26, 2023

Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Social media metrics for paid and organic content are just as important when measuring performance. Brands used technology to listen to customers and engage with them directly on social media channels.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Because of your incredible nominations, we’re thrilled to officially announce the 2022 class of Salesforce MVPs and congratulate returning MVPs. Here are just a few ways you can personally connect with the new and renewed class of Salesforce MVPs and Hall of Fame members: Browse the Salesforce MVP directory Check out the Trailblazer.me

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Contently

FEBRUARY 22, 2023

To get your brand fans to submit UGC videos, you should: Ask followers who are active on your brand’s social channels to shoot short videos using your product. In return, you’ll feature them on those channels. It also has the highest ROI of all social media marketing strategies. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? B2B companies should be connecting with their clients and prospects on social media. The social channel that is best for your firm, depends on your audience.

Social Media 105

Social Media B2B Thought Leadership Paid Search Agency Companies 105

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Salesforce MVP Class of 2023 nominations are open now through December 4, 2022, so nominate a Trailblazer hero now. Early 2023: Join us for a fun celebration as we announce the Salesforce MVP Class of 2023! We’ll congratulate our new and renewed Salesforce MVPs using #SalesforceMVP on social. Now’s the time to honor them!

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Paid Content 140

Paid Content Social Media Campaigns Media 140

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

Email Marketing 104

Email Marketing Gartner Peer-to-peer Privacy Policies 104

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Tabs were a radical concept. All I had to do was update the slide with new creative.

Burn Rate 78

Burn Rate Opt-out Opt-in Ad Frequency 78

Contently

NOVEMBER 10, 2016

Capitalizing on the growth of spin classes, he paired indoor cycling with progressive technology and high-energy rides that users could access at their convenience. Customers buy the bike and then take group fitness classes delivered over video. “It’s like a Netflix library, but for fitness classes,” Foley said.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Note each social channel where you have a profile.

Social Media 144

Social Media Business Media Profiling 144

Liveintent

OCTOBER 29, 2021

We’ve all had trouble adjusting to this new way of life, the burnout, social isolation, and anxiety that has come with it. Given the need to isolate and maintain social distance, work and the new remote dynamic play an ever more significant role in employee wellbeing. Monthly wellness expense. Neurodiversity ERG.

Class 126

Class Consulting Communities Education 126

Full Circle Insights

JANUARY 5, 2024

Using this comprehensive model provides marketers a better way to measure and analyze the performance of marketing channels across the entire customer journey with accurate marketing campaign attribution. Highlights the channel that directly contributed to the conversion. Useful for understanding the initial source of awareness.

Top of Funnel 52

Top of Funnel Allocation Full Circle Insights Touchpoints 52

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Best-in-Class Social: Shined a light on those who went above and beyond to create a memorable social experience.

Social Marketing 111

Social Marketing Work Management Marketing Management Class 111

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Martech

MAY 25, 2022

The annual ranking of Genius Brands are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions. The 2021/22 Geniuses. A complete list of the Genius Brands can be found here.

Gartner 93

Gartner Brand Identity Branding Multi-Channel 93

Oktopost

MARCH 10, 2021

In this episode, Madkudu ‘s Director of Demand Generation, Hana Jacover joins Oktopost’s Director of Social Strategy, Jennifer Gutman to talk openly about some of the industry’s greatest marketing and marketing ops challenges. Keep your eyes peeled for our latest episodes, and look back on previous seasons here.

Planning 118

Planning B2B Thought Leadership Marketing Management Demand Generation 118

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Hubspot

FEBRUARY 19, 2024

The Opportunity: Fun in Fitness Business builders can tap into today’s fun-craving consumers and organize their own “animal fitness” classes. Teens : They spend 7+ hours per day looking at screens… A fun, animal-inspired workout with peers could be just what they need to improve mental health , posture , and social skills. ?‍?‍?‍?

Trends 62

Trends Peer-to-peer Class Advertising Agencies 62

Optinmonster

APRIL 20, 2020

Things to consider before creating your digital class. Class is in session. If you design a class that doesn’t offer the value you’re promising, it’ll likely get blasted with negative reviews via social media, public forums, and review sites. Because one question we get a lot is, “How do I promote a class?”

Course 95

Course Work Management Marketing Management Class 95