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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Now that we know that a viable product is a prerequisite for any growth hack let’s dive into different stages of the growth hacking funnel, or simply put, the user lifecycle. The growth hacking funnel chalks down the stages in the user lifecycle. Source: Twitter. Growth Hacking Funnel. The best part? It’s free of cost!

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

Generating Brand Awareness. Goals that fit under the umbrella of “education” bridge the gap between awareness and ROI-driven goals (such as sales and lead generation ). Generating insights from attendees is best collected during the event itself. For example, Twitter is a favorite for those who enjoy live-tweeting during events.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. And when your lead-generation efficiency slows down, your sales take a hit. The majority of companies that are running lead-generation activities are sending all their leads into a CRM system.

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How to develop a winning customer experience strategy

Sprout Social

Customer experience (CX) is all about how your customers perceive their interactions with your brand. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement. Now, enter social media — your secret weapon.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Leads Generated - You'd want to break it out by each social network, or even each update type. Sentiment - Are your interactions generally positive or negative? What's the rate of growth? What's your fan/follower churn rate? Does increasing your frequency affect your follower churn or engagement?

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How to Develop an Effective SaaS Content Marketing Plan

Scoop.it

It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Customer journey mapping illustrates interactions between a SaaS company and customers across different times and digital channels.

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8 Essentials for Success with B2B Email Marketing

Oktopost

Marketers have consistently found that for every $1 spent on email marketing, they can generate $44 in ROI. . Since 99% of leads and customers check their email on a daily basis , it is one of the most consistent tools for generating results. . Email is considered non-invasive for first-time interactions with prospects.