Writing on the Web

JANUARY 6, 2014

Writing an ebook is similar to writing on the Web using any channel in that the reader comes first. The key to writing an expert ebook lies in what some of us were taught in journalism school: Connect with your readers. It’s all about them and their interests. What do they most want to know? How do they want to learn that?

Rules 100

Rules Guidelines Press Keywords 100

Writing on the Web

MAY 15, 2015

And here’s where they meet: SEO can be broadened by channeling the specificity of its technical aspects towards content marketing. Here are two of the most important differences between SEO and CM: SEO encompasses a more technical, narrower approach. Content marketing offers a broader, more complete approach.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

SEPTEMBER 25, 2013

The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media). Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes. He founded the Content Marketing Institute.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

JANUARY 29, 2014

Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. Make a short video talking to the camera about the ways in which your e-book can help other people. Talk about the takeaways of your e-book in your video and then show a link to your e-book at the end of your video.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

SEPTEMBER 26, 2012

Because if you license them so that people who repost them must credit your blog, you can build another channel of traffic flow to your blog. Create your own graphics, photos, etc. How will this generate traffic? Enable subscriptions. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

FEBRUARY 26, 2011

In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. In no way is it recommended to purchase links. Produce varied forms of content. Search engines like a little variety. Hire a good writer.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

MAY 11, 2011

I often wonder what would happen if that creativity were channeled into focused attention to the ball and her strokes. .&# Every time she misses a shot, she blames her racquet, or her strings, the ball, the sun, wind, or some body part. She’s quite creative.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Most significant in the last 20 years is our ability to communicate and stay informed on a global level. Here’s what I’m reading in an excellent book, The Buying Brain by A.K.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JUNE 10, 2010

LinkedIn has a reputation as a social-media channel with a very businesslike “flavor,&# and that’s one of the reasons I like it. If you haven’t already built a profile on LinkedIn, I recommend it. Get on, fully flesh out your profile, and start connecting with people you already know.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

MARCH 3, 2014

A blog is only one channel for online content marketing, along with social media networking sites. Another key communication channel is publishing expert ebooks. The barriers to publishing through traditional channels have fallen. To some extent they still are, but the key for experts is to excel with quality content.

Amazon 100

Amazon Barriers High Quality Lead Network Marketing 100

Writing on the Web

APRIL 25, 2012

Millions of people are using Pinterest every day—so when marketers find a way to tap into that audience, they find a way to boost their brand, just like companies such as Whole Foods , Martha Stewart , Nordstrom , Minted and the Travel Channel are already doing.

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100

Writing on the Web

SEPTEMBER 19, 2012

You’ll drive traffic to your site and YouTube channel with video content marketing. Here are few things to share on Pinterest as a part of your content marketing strategy: Videos : If your site features tutorials, interviews, news updates, or guides via video, share these. Infographics tend to break down complicated studies.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100