LeadSloth

SEPTEMBER 8, 2010

Finally, Microsoft sells a lot through channel partners. Being successful in the Microsoft market requires that software vendors befriend those same channel partners and give them a cut: that’s a different business model from direct sales. What CRM System to Choose?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

MARCH 15, 2009

Cross-channel: using SMS and instant messaging. Integrating web & email analytics for better conversion. Using Artificial Intelligence to predict prospect behavior. Email design. Leveraging user-generated content. Mobile email marketing. Landing page design & Personalization. Optimization by focusing on specific actions.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

OCTOBER 20, 2009

You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content. In the new situation your read from the top down. You start defining the personas that you target, and you find out how to reach them through Social Media.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

SEPTEMBER 24, 2009

Multi-channel Campaigns (not for everyone). Multi-channel Campaigns (not for everyone). And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). Content Marketing (the latest trend). The Favorite Types of Posts.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

OCTOBER 20, 2010

The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Certification is also part of the University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

FEBRUARY 17, 2010

Companies like Zendesk , Helpstream and Get Satisfaction provide social support platforms, where existing customers can help each other, rather than channeling all questions to a support technician. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Database Segmentation. Segmentation came up several times. You need to tailor your drip campaigns to different audiences. Some companies were actively capturing more information on prospects (e.g.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100