Everything Technology Marketing

JULY 17, 2013

It is through content that many other online marketing channels flow best. If there is no strategy behind the content you are producing, when you are publishing it, and what channels you are using to promote it, then your entire operation could fail. Content is king. Why, you ask? What Types of Content Exist?

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Everything Technology Marketing

APRIL 15, 2012

For a complete list of B2B marketing webinars, check out the B2B Technology Marketing Channel on BrightTalk. Here are a couple of new marketing webinars you might enjoy.

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Everything Technology Marketing

APRIL 17, 2011

Now, let's take a look at popular content formats and delivery channels. Leading the ranking are case studies, live presentations (one could argue this is a content format as well as a channel), white papers, and online articles - these formats are most effective in engaging prospects (all other things being equal).

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Everything Technology Marketing

MARCH 27, 2010

As the CEO, you most likely expect your marketing organization to allocate its marketing dollars, people and time toward your most profitable channels and your most profitable customers. Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information.

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Everything Technology Marketing

MAY 31, 2011

The most popular channels to deliver content: website, live events, email. The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The biggest challenge: producing truly engaging content. Companies spend an average of 20 percent of their budgets on content marketing.

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Everything Technology Marketing

APRIL 27, 2011

Related Resources: Most popular B2B content marketing formats & channels Why care about content marketing? This wraps up our content marketing survey preview for today. Stay tuned for more survey results! What metrics do you use in your content marketing initiative?

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Everything Technology Marketing

DECEMBER 4, 2009

Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage.

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