eTrigue

JANUARY 16, 2024

Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail. Second-Party: Acquired from a trusted partner.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

eTrigue

FEBRUARY 23, 2022

A February 2022 Channel Marketer reports shows “96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems.” . Note from the Channel Marketing report: “ Of the respondents, 82% will be adding to their roster of partners”. Vendors need more business value from partners and might need new ones.

Advertising Agencies 78

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 78

eTrigue

DECEMBER 2, 2021

On the other hand, those marketers that master these new channels and tools will be able to deliver more powerful, measurable and profitable demand generation programs than ever before. What’s Driving this Change? Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78