channel 
Direct Response Coach
JANUARY 30, 2017
For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations.
Direct Response Coach
JUNE 25, 2015
Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.].
Direct Response Coach
SEPTEMBER 9, 2014
When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. It was a natural extension for them. They were already creating print advertising.
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