Avitage

NOVEMBER 13, 2012

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. Video Vignettes Channel Enablement Video vignettes'

Advertising Channels 120

Advertising Channels Planning Video Marketing Validation 120

Avitage

OCTOBER 21, 2012

How to Produce 200 Videos For the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, is responding to a request by the executive team to develop a plan to make 200 videos to use with the channel, (Chapter One). Video Vignettes Channel Publishing Create like a publisher tailor content'

Advertising Channels 120

Advertising Channels Planning Video Marketing Content 120

Avitage

NOVEMBER 13, 2012

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. In the evaluation he identified a potential channel partner adoption risk to be managed.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 21, 2012

How to Produce 200 Videos For the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, is responding to a request by the executive team to develop a plan to make 200 videos to use with the channel, (Chapter One). How will we collaborate with our channel partners to use the videos?

Advertising Channels 120

Advertising Channels Planning Video Marketing Custom Publishing 120

Avitage

OCTOBER 9, 2012

Jim, This is my first follow up to your previous email outlining the executive teams request for 200 videos, (Chapter One), to support our channel partners. Their strategy for using videos to leverage our channel partners had eight objectives but also came with five questions. The first question I will answer in this email.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Lead Ranking 120

Avitage

OCTOBER 9, 2012

October 9, 2012 Jim, This is my first follow up to your previous email outlining the executive teams request for 200 videos to support our channel partners. Their strategy for using videos to leverage our channel partners had eight objectives but also came with five questions. The first question I will answer in this email.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Advertising Agencies 120

Avitage

OCTOBER 9, 2012

Jim, This is my first follow up to your previous email outlining the executive teams request for 200 videos, (Chapter One), to support our channel partners. Their strategy for […] The post I Need 200 Videos for the Channel, Chapter Two appeared first on Avitage. Video Vignettes modular content Video vignettes'

Advertising Channels 120

Advertising Channels Video Marketing Advertising Agencies Paid Search Agency 120

Avitage

NOVEMBER 8, 2012

The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120

Avitage

JANUARY 16, 2018

This will become even more evident when marketing begins to adequately support B2B sales content requirements, as well as those of the sales channel. No one assumes anything about the sales channel. Channel organizations are usually under-served when it comes to content. They will not be addressed with the current process.

Content 120

Content Domain Paid Search Agency B2B Sales 120

Avitage

AUGUST 10, 2017

This new reality has made high-performing, situation-ready content a strategic imperative for B2B organizations in general, and direct and channel sales teams in particular. Two of the most under-served B2B functions when it comes to content are direct and channel sales organizations. There are many reasons for this.

Content 120

Content B2B Sales Acquisitions Vendors 120

Avitage

AUGUST 1, 2012

I suggest you replace the words social media, with online channels. It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. Then, you need to deal with social media. Social media, in part because of the buzz word nature and related hype, is intimidating.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

JANUARY 12, 2016

These requirements are driven by digital content, online channels and self-educating audiences. This makes content a strategic imperative for your business.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Acquisitions 120

Avitage

JUNE 27, 2015

If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. A long sentence, but a succinct description of a huge problem.)

B2B 120

B2B Content Paid Search Agency Lead Ranking 120

Avitage

MARCH 13, 2015

You might manage channel sales and your partners regularly complain they lack channel appropriate content to fuel their lead gen and selling activities. Or, you are accountable for any number of other content dependent, customer engaging groups across your organization.

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Avitage

JUNE 28, 2017

The post Complexity Simplified — The B2B Selling Dilemma appeared first on Avitage.

B2B 120

B2B B2B Sales Differentiation Segmentation 120

Avitage

OCTOBER 27, 2014

People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. Your external constituents in your sales channel also require content to support their marketing, training and selling on your behalf. We refer to these groups as content constituents.

Content 120

Content Curation Paid Search Agency Marketing Automation Services 120

Avitage

JUNE 8, 2014

If you’re like most people you use social media channels to get your messages and content distributed. What if the theory, “be on the social channels your customers are on” is wrong? You’re being a publisher. Or maybe you’re like me, mostly a listener.

Google 120

Google Paid Search Agency Companies Content 120

Avitage

SEPTEMBER 27, 2017

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Avitage

SEPTEMBER 21, 2017

Despite significant investments in sales and marketing content management technology, most B2B organizations don’t provide their sales and channel sales organizations enough of the right content. However, this is still a near universal B2B selling problem and performance constraint.

Content 120

Content Guidelines B2B Sales High Quality Lead 120

Avitage

SEPTEMBER 7, 2017

As marketers move beyond content for marketing tactics, and step up to support sales and the sales channel’s content requirements, the ability to deliver highly targeted, situation-relevant content will be an essential capability. Lack of data, list segmentation and relevant content are three primary reasons we usually hear.

Content 120

Content Verticals B2B Sales Tactics 120

Avitage

AUGUST 8, 2017

” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels. The genesis for this is an article by Jake Sorofman at Gartner, “The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity.”

Content 120

Content Gartner Acquisitions Custom Publishing 120

Avitage

FEBRUARY 12, 2017

They deliver those assets in many ways through a variety of channels and mechanisms. Too many executives, and especially the sales organization, still don’t see it. You create and deploy content to many constituent groups and users. You work hard to figure out how to track and measure asset performance and business impact.

Marketing & Strategy 120

Marketing & Strategy Content Tactics Paid Search Agency 120

Avitage

FEBRUARY 9, 2017

B2B selling organizations know they must arm sales, marketing and channel professionals with high-value content to effectively perform their jobs. Asking Better Questions Our clients must improve their sales and marketing performance and productivity in order to achieve top business results. The challenge is how best to do this.

Lock-In 120

Lock-In B2B Sales Paid Search Agency Order 120

Avitage

OCTOBER 31, 2013

If you sell through the channel, make sure you include them in your marketing and content plans. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. Include your go-to-customer (sales) strategy, plans and metrics.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

If you sell through the channel, make sure you include them in your marketing and content plans. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. Include your go-to-customer (sales) strategy, plans and metrics.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 11, 2013

Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

Content 120

Content Consulting Video Marketing Conversion 120

Avitage

JUNE 3, 2015

They must do this of course, without the legions of content marketers who’s primary day job is to create content, deploy content to well-honed lists and social channels using marketing automation systems and related social media technologies. First, because in most B2B business models, sales people must still generate 60-90% of leads.

Lead Ranking 120

Lead Ranking Content Lead Scoring Sales Qualified Leads 120

Avitage

JANUARY 7, 2015

Continuum and process thinking applies to how you collaborate with or support ALL your customer facing, content constituent functions: sales, your sales channel, executive communications, customer service, HR for example. This theme is especially important for your thinking about your content strategy and operations.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

NOVEMBER 12, 2014

Now, think about your sales reps, people in customer service and HR, your sales channel marketing and sales people, and the content they need to create as well as the conversations they conduct. But think about what else constrains your ability to create quality content and get it deployed quickly.

Paid Search Agency 120

Paid Search Agency Conversion Marketing & Strategy Content 120

Avitage

NOVEMBER 13, 2014

This must support ALL customer facing, content dependent groups, including sales, sales training, customer service, HR (talent acquisition), and the sales channel. Enterprise organizations need a content strategy, that goes beyond marketing, websites and content projects.

Enterprise Management 120

Enterprise Management Trends Marketing Management First-Mover Advantage 120

Avitage

OCTOBER 30, 2014

The problem with the traditional production approach manifests itself in enterprise organizations, especially for companies committed to relevant, useful, educational content, delivered in a “multi-channel” manner that requires many different formats, as a Scale/Cost problem.

Multi-Channel 120

Multi-Channel Content Opinions Education 120

Avitage

JUNE 4, 2014

For: Senior Marketing Executives, Content Strategy Professionals Subject: Enterprise Content Strategy for Customer Facing Content Rigor: Comprehensive, not introductory Recommended Pre-reading: Content Strategy Beyond Marketing and Websites It’s (Past) Time to Make Content Marketing Intelligent Content is a Strategic Imperative for B2B Selling (..)

Enterprise Management 120

Enterprise Management Marketing & Strategy Content Paid Search Agency 120

Avitage

JUNE 10, 2014

To support viewer preferences and delivery channels, content must also be […] The post An Executive Summary for 6 Competencies for Enterprise Content Strategy appeared first on Avitage. Featured Marketing and Sales Strategy Strategy content strategy digital marketing enterprise content strategy'

Enterprise Management 120

Enterprise Management Marketing Management Marketing & Strategy Content 120

Avitage

MARCH 17, 2014

They are doing so because effective content is the key enabler for tactics that execute a customer-centric go-to-market strategy, especially: Inbound marketing Automated demand management with lead nurturing Social marketing and selling Sales enablement These tactics are primary drivers for 3 strategic enterprise goals: Revenue growth — especially (..)

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

OCTOBER 29, 2013

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. The implications for annual planning and budgeting going on right now are significant.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 29, 2013

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. The implications for annual planning and budgeting going on right now are significant.

Content 120

Content Verticals Email Campaigns Planning 120