Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Consider how your team will use agencies, consultants, and freelancers to support marketing programs.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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NOVEMBER 29, 2023

If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

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APRIL 11, 2018

Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. There is no best time to email to your list.

Best Practices 136

Best Practices Act-On Optimization Contacts 136

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SEPTEMBER 25, 2023

Buyers are likely bouncing from digital channels to 1:1 sales conversations and back again as they learn about possible solutions, evaluate their options, and work with internal buying committees. The majority of their buying journey hours are now spent on independent research.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Key Advantages of SMS Marketing There is no doubt that SMS messaging is an attractive communication channel for businesses across industries, from manufacturing to banking to software. Let’s go!

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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FEBRUARY 26, 2024

Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. What is a Channel in Advertising? In digital advertising, channels are specific platforms businesses use to reach their target audience. What is Multi-Channel or Multi-Touch Attribution?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 2, 2023

One of the biggest reasons that financial institutions struggle to improve the digital experience is they haven’t mastered optimizing the complete buyer’s journey, cutting across multiple channels. This is where marketing automation comes in.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195