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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. When it comes to the objectives of their ABM programs, these survey respondents place equivalent importance on winning new accounts and growing business with existing accounts.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total.

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6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Sometimes, a survey will offer the broad range of insights that can put you in the right direction. And often, it will take a combination of scalable methods that offer large sample sizes alongside more individualized and time-intensive ways of gathering information about your audience. Calculate the Statistically Sound Sample Size.

Research 100
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How to Find Accurate and Compelling Data

Hubspot

Without reviewing the primary data yourself, you’ll never know if the methods were flawed, the sample size too small, or the questionnaire biased. Census Bureau or the Department of Labor. Remember that surveys conducted by polling agencies or think tanks, while usable, will often have a political agenda. Government/World Data.

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An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey.

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How to Create Content Marketing That’s Less Self Serving

Navigate the Channel

According to Statista, industry surveys repeatedly show that companies both big and small and across industries turn to content to create and build brand awareness, educate audiences and generate revenue. It’s not just tombstone data and Census categories. Demographic information, or what we call the Census Bureau stats.