[Research Round-Up] Two Surveys Explore the State of ABM
B2B Marketing Directions
MARCH 12, 2023
One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. When it comes to the objectives of their ABM programs, these survey respondents place equivalent importance on winning new accounts and growing business with existing accounts.
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