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Best practices for multicultural marketing

SmartBrief - Marketing

While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. Target 10 Vice President of Client Services Matt Wagner said those extra efforts to look at nuances will be noticed. And, you don’t have to wait that long for some age groups.

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Prospect Research for the Professional Services

Hinge Marketing

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. Download the Professional Services Guide to Research – Second Edition. In short, today’s buyers have plenty to worry about.

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American Black consumers: More diverse, demanding and reachable than ever

Martech

Census projects that this will increase to just under 10 million by 2060. The opportunity is that this adds to the data which can be used for creating personas and personalization. Nearly three-quarters of Black Americans pay for three or more streaming services, well above the general population average of 60%.

Demand 110
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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

This can include everything from Reddit forums to social media posts, computer code, product pages, and even personal information. The bad: Some public datasets, like the government census (collected every 10 years) or public health (which is trying to fix its old, siloed data) may be incomplete or outdated.

Copyright 113
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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. Demographics show how many people are being exposed to your message and who exactly is being exposed. This can help you narrow down the potential audience for future advertisements.

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 26% use content personalization. 26% use content personalization. 52% engage in regular list cleaning.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’ The Dropbox mafia turned out to be the perfect fit for Census because most ended up at new product-led companies and wanted to do it better than Dropbox. Do any fit your ideal customer profile?