American Black consumers: More diverse, demanding and reachable than ever
Martech
FEBRUARY 16, 2024
Census projects that this will increase to just under 10 million by 2060. Media consumption. Black audience over 18 spends nearly 12 hours with media every day, compared with just under 10 for the general population. Among Black Americans 65 and older, TV accounts for almost 69% of all media use. They spend 31.8%
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