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American Black consumers: More diverse, demanding and reachable than ever

Martech

Census projects that this will increase to just under 10 million by 2060. Media consumption. Black audience over 18 spends nearly 12 hours with media every day, compared with just under 10 for the general population. Among Black Americans 65 and older, TV accounts for almost 69% of all media use. They spend 31.8%

Demand 105
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9 Tools for Better Market Research

BenchmarkONE

Image courtesy of Social Media Examiner. #4: Social Mention scours the internet — looking through Twitter, YouTube, Google, Facebook, and more– to capture the “buzz” about any particular topic. Census Website. 4: Social Mention. What we like: In addition to being free, this tool is great for its ease of use.

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B2B Marketing to Millennials

KEO Marketing

Census Bureau. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. This is where a strong social media marketing program to millennials is essential. It is crucial to have built solid relationships with your social media program.

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How Millennial Buyers are Changing B2B Marketing

B2B Marketing Directions

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. 56% of survey respondents said that digital channels - search engines, vendor websites, and social media - are the most important channels for researching B2B products and services.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Census Bureau , nearly 17 percent of the U.S. Earlier this year, Gustavo Razzetti, EVP and managing director of Lapiz , the Latino unit of digital agency Leo Burnett, wrote in Clickz: “Social media has become so big that sometimes we forget to approach it as part of the overall marketing strategy. According to the U.S.

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The Ultimate Guide to Infographic Marketing

Convince & Convert

Google Trends is great for demonstrating the growing interest in a particular subject, and The Census has some really interesting data about the population of America. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook).

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7 Practical Tips to Generate Leads With Content Marketing

Optinmonster

Census Bureau If your business operates primarily in the U.S., Census Bureau maintains data profiles, survey results, and the latest news and updates about people across the country. Social media posts: These posts will help to drive traffic to your blog and other web pages. Your blog is like a traffic hub.