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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’ The Dropbox mafia turned out to be the perfect fit for Census because most ended up at new product-led companies and wanted to do it better than Dropbox. Do any fit your ideal customer profile?

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Why Manufacturers Need Employee Influencers

EveryoneSocial

If your company hasn’t adopted one yet, now’s the time to activate your employees’ social networks and reap the countless benefits of employee advocacy for manufacturing. What is it about an employee social-sharing solution that’s so valuable for the manufacturing industry in particular? Census Bureau, there are 11.7

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How to Measure the Value of Social Media

Sprout Social

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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9 Tools for Better Market Research

BenchmarkONE

If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. Image courtesy of Social Media Examiner. #4: 4: Social Mention. Census Website. Image courtesy of FocusGroupIt. #3: 3: FocusGroupIt.

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How Millennial Buyers are Changing B2B Marketing

B2B Marketing Directions

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. 56% of survey respondents said that digital channels - search engines, vendor websites, and social media - are the most important channels for researching B2B products and services.

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10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. For a Web property, that means getting a handle on issues such as the bounce rate, SEO session starts, social session starts, funnels of how users flow through a property, and page views per session.

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