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Biznology

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Credible or not? 5 questions to evaluate research sources

Biznology

If you’re not certain, check the trade publications for any past contributions by the writer, and also review his background on LinkedIn. Census , for example, is only conducted once every 10 years. What is motivating the author and publisher? Be careful, though, of subjective viewpoints.

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10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. Why do people obsess over LinkedIn Connections or Twitter followers? These facts say loud and clear companies believe data helps them make better business decisions. Ross, Cynthia M.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. It’s useful information if you’re marketing to Millennials.