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Salary and Career: The meritocracy myth vs. the real gender pay gap

Martech

Of the 20 business sectors listed by the Census, IT has the eighth worst pay gap. It assumes we live in a world free of biases based on gender, skin color, sexual orientation, religion, income level, etc. Women earn an average of 30% less than men in martech jobs at all levels, according to our Salary and Career Survey.

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20+ eCommerce Industry Statistics in 7 Charts

seo.co

Based on data sourced from the US Census and Statista, an estimated 20% of retail sales will be online this year compared with 7.6% Accelerated by higher levels of disposable income and consumer’s growing propensity to conduct services online, industry revenue is expected to rise a considerable 12.2% Other Merchandise: 31.5%.

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7 ways to get to know your audience better

Martech

A number of modern tools are available to help you here, some of which are free — like American FactFinder , which uses United States census information to help you find out key pieces of information about specific demographics. Here, you’ll work to create an outline of your ideal “target customer.”

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. Demographics show how many people are being exposed to your message and who exactly is being exposed.

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Top Moving Trends by State

Porch Group Media

Idaho: Of all US states, Idaho has experienced the highest percentage of new incoming residents in 2020 and 2021. It was the largest numeric decline of any state in the country, according to Census Bureau estimates. Hawaii: Hawaii is the US state with the highest cost of living—almost double the national average.

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Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

You’ll often see them in a census or a survey. The most typical demographics used for segmentation include: Location Gender Race/ethnicity Marital status Employment Income Education level. But, what exactly are demographics? While the former is easier to find, the latter will give you richer details.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

These may include public data, labor statistics, census data, or other public documents. Defining buyer persona" is just knowing their age, gender, location, income, etc. This type of information has two categories: specific and exploratory research. Secondary information consists of data points gathered by an outside source or entity.