American Black consumers: More diverse, demanding and reachable than ever
Martech
FEBRUARY 16, 2024
Census projects that this will increase to just under 10 million by 2060. More than half of first-generation Black Americans say they’re following a Black creator based outside of the U.S. general population. While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born.
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