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American Black consumers: More diverse, demanding and reachable than ever

Martech

Census projects that this will increase to just under 10 million by 2060. More than half of first-generation Black Americans say they’re following a Black creator based outside of the U.S. general population. While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born.

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7 Practical Tips to Generate Leads With Content Marketing

Optinmonster

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now. Ready to get started?

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Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

Census Bureau. This is why you need to focus on generating more accounts. Below are some ways to increase your top three most productive KPIs: Generate New Accounts: Consistently blog about useful content: Be a thought leader in the senior care space. To get there, you should focus on the following: Increasing New Accounts.

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9 Tools for Better Market Research

BenchmarkONE

What we like : It’s more than just a survey generator, it’s a whole slew of data gathering and analysis tools. Social Mention scours the internet — looking through Twitter, YouTube, Google, Facebook, and more– to capture the “buzz” about any particular topic. Census Website. Image courtesy of FocusGroupIt. #3:

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What's the Future of Women in Martech? Hear From 7 Leading Female Professionals

Martech Advisor

“These programs will help bring an influx of the next generation into martech in the coming years. Census Bureau, one out of five women quit their jobs before or after giving birth. Tell us your views on LinkedIn , Facebook , or Twitter. According to the U.S. Flexibility will change this picture.

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How Millennial Buyers are Changing B2B Marketing

B2B Marketing Directions

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. The most popular social network for millennial B2B buyers is Facebook - 40% of respondents said they use Facebook to research B2B products and services.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

For example, according to the Census , the U.S. Seek out and share user-generated content from underrepresented followers or their networks to pump up their volume and improve representation. Check out our Social Marketer’s Exchange Facebook group to connect with your fellow marketing peers and share best practices, tips and more.