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American Black consumers: More diverse, demanding and reachable than ever

Martech

Census projects that this will increase to just under 10 million by 2060. T he report (registration required) says they are finding them on YouTube, Instagram and Facebook; 66% say social media makes it easier to discover and buy from Black-owned brands. While the majority are African American, about 4.6 At that point, 16% of the U.S.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends. He posted in their Facebook group or something.”

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Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

Census Bureau. Use Facebook and other social media marketing: A well-planned editorial calendar is a must for success. The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. This will attract those who enjoy the information you provide.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for. Publicly available data.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for. Publicly available data.

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9 Tools for Better Market Research

BenchmarkONE

Social Mention scours the internet — looking through Twitter, YouTube, Google, Facebook, and more– to capture the “buzz” about any particular topic. Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S.

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What's the Future of Women in Martech? Hear From 7 Leading Female Professionals

Martech Advisor

Census Bureau, one out of five women quit their jobs before or after giving birth. Tell us your views on LinkedIn , Facebook , or Twitter. Flexible working will accelerate the move towards equal opportunities. The traditional presenteeism culture can make career progression difficult for women, particularly new parents.