American Black consumers: More diverse, demanding and reachable than ever
Martech
FEBRUARY 16, 2024
Census projects that this will increase to just under 10 million by 2060. T he report (registration required) says they are finding them on YouTube, Instagram and Facebook; 66% say social media makes it easier to discover and buy from Black-owned brands. While the majority are African American, about 4.6 At that point, 16% of the U.S.
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