Remove census work
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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Do you trust generative AI to help you with tasks at work? Say hello to Einstein Copilot Your trusted conversational AI assistant for CRM gives everyone the power to get work done faster. Jared Kaplan, co-founder and chief science officer of Anthropic, talks about how LLMs work, trusted AI, and more.

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5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Most are bland, by design. Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. For Figma , Dylan Field reached out to design-oriented founders who he knew from previous projects: “ The early batch of alpha customers were just mostly friends, and friends of friends, of Dylan. But it worked.”

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. compliance, internal transparency) Company’s unique way of working (e.g. design-driven, operationally heavy) Specific tech used (e.g. Everyone landed on at least three attributes to describe their ICP.

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Better reporting can improve email performance

Martech

Budget and plan effectively: Regular reports will help you see if you’re spending your current budget on things that work and highlight areas where you might need to seek additional funding to close gaps or move your program forward. Instead, your reporting can guide tests in message content, design, strategy and other high-level areas.

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Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. You’ll often see them in a census or a survey. Demographic segmentation works magic on landing page campaigns. When you work in the wedding industry like Zola , it’s a must-have demographic, and the company’s a master at segmentation.

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Accountable Culture and the Future of Work

Biznology

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” HBR – Denise Lee Yohn.