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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

According to Investopedia : "Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers.". These may include public data, labor statistics, census data, or other public documents. Market Research at Work: 5 Tips to Help Attract More Customers.

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24 Account-based Marketing statistics to know in 2023 | ABM 2023

Strategic-IC

In fact, one-third of marketers who’ve never used ABM told HubSpot they’re planning to invest in it for the first time this year. ABM is about Sales, Customer Success, Demand Generation, the C-Suite, and every other team that keeps your organization running. The potential for personalization and customization are almost limitless.

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14 Pro Tips for Running a Successful Business

Hubspot

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. But, the census data shows the number of planned wages (WBA) and high-propensity (HBA) business applications have not shown the same level of bounce-back. Where are your customers?

Tips 101
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The Definition of Market Research in 100 Words or Less

Hubspot

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. These buyer personas describe your ideal customer's age, family size, budget, job title, the challenges they face at work, and similar aspects of their lifestyle.

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How to Conduct Market Research on a Tight Budget

Hubspot

1) Interview Prospects and Customers. We tried this ourselves a few weeks ago -- HubSpot invited four customers into our offices to join us for lunch and tell us what they thought of our software. How to Set It Up: How you set up your customer interviews will depend on the kind of company you are. Cost: $0 - $50.

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7 Practical Tips to Generate Leads With Content Marketing

Optinmonster

Great content has the power to attract the right audience, engage with them, and turn them into loyal customers. Before you create your content assets, make sure that you have a deep understanding of your ideal customer. A great way to do this is with the customer avatar exercise. The reverse is true, too.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

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