Lenny's Newsletter

SEPTEMBER 5, 2023

” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends. Normally PR is a terrible channel.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Strategic-IC

APRIL 23, 2023

And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. After all, your accounts face a noisy mix of online channels. Account-based Marketing , Account-based Sales. Account-based Engagement. Account-based Experience.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Buzz Marketing for Technology

OCTOBER 25, 2013

Census Bureau , nearly 17 percent of the U.S. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Think in experiences, not channels. According to the U.S. million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. But, the census data shows the number of planned wages (WBA) and high-propensity (HBA) business applications have not shown the same level of bounce-back. Social media. Source: Capterra.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

B2B Marketing Directions

MAY 15, 2016

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. Channel Preferences Some of the findings of the Sacunas research confirm what many of us have suspected about the preferences of millennials.

B2B Marketing 40

B2B Marketing B2B Social Networks Paid Search Agency 40

Porch Group Media

JUNE 4, 2019

Census Bureau). Target Movers Across Channels. According to research from Epsilon, new movers used a variety of channels to research new businesses and make purchase decisions: 77% – I used the internet for move related information because it was the fastest. 20 Must Know Statistics on New Movers. Mail King USA).

First-Mover Advantage 40

First-Mover Advantage Acquisitions Dwell Paid Search Agency 40

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 104

Social Media Paid Content Lead Scoring Lead Ranking 104

B2B Marketing Directions

APRIL 10, 2016

million business firms in the US, according to the US Census Bureau. The company website is the most widely-used marketing channel. In contrast, less than half of the survey respondents said they use other digital marketing channels - digital advertising, social media, e-mail marketing, etc. - In 2013, there were about 5.78

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Moz

MARCH 2, 2021

I used US Census Bureau data to identify all cities with populations over 100,000 , because I wanted a representation of local bank SERPs across the country. Step 1: Determine your data needs. My list ended up including 314 separate cities, but you could customize your list to suit your needs.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Hubspot

SEPTEMBER 17, 2015

Dedicate a portion of your website to telling your organization’s story and feature stories in blogs and social media posts. 4) Social Media Advertising. Social proof is a psychological occurrence in which people assume the actions of others in an attempt to mirror correct behavior for a giving situation. Census Bureau.

Campaigns 28

Campaigns Paid Search Agency Planning Marketing Management 28

Buzz Marketing for Technology

JULY 24, 2008

One way to describe what KMPings does is to say that it provides a shared channel for a particular area of interest. Given such a system, if I felt like it, I could almost instantly set up a "MontrealPings" blog channel, or a "OrigamicArchitecturePings" blog channel, or what have you, and start putting relevant posts at those channels.

Work Management 100

Work Management RSS Blogger Domain 100

Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 15) Only a mere 2% of marketers rated leads generated from email marketing as 'high cost,' representing the lowest cost channel.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Stevens & Tate

MAY 25, 2023

Video walkthroughs are an excellent approach to this quest and stand out on social media platforms. Incorporate Social Media into Your Real Estate Marketing Strategy Pay attention to the power of social media in your marketing strategy. Your social media marketing strategy must also be consistent.

Trends 93

Trends Planning Paid Search Agency Advertising Agencies 93

Heinz Marketing

NOVEMBER 19, 2020

According to the US Census Bureau, a multicultural consumer is someone who identifies as Hispanic, African American, Asian, Native American, or as two or more races. Millennials are defined by their affinity for technology, so the latest technology and social media platforms are the ideal mediums for reaching these multicultural consumers.

Campaigns 85

Campaigns Planning Paid Search Agency Marketing & Strategy 85

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Unbounce

JULY 12, 2023

And of course, I have come to departments like yours for most of my adult life, especially in the digital era, having you make all my Google ad units and social ads. You’re digging through census data. That tool is going to be amazing. And so I think that’s pretty game changing. But then I saw Google Live once again.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Martech

FEBRUARY 22, 2022

Smooth omni-channel experiences (ex. Having multiple channels that integrate within a single system allows customers to pick up right where they left off, providing a consistent communication journey and delivering a good experience across channels. Census Bureau, more than 5.4 Proactive messaging around known issues.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. While social media has greater visibility, email has greater reach into an audience that cares about you. Wrapping Up.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Heinz Marketing

AUGUST 14, 2018

According to the US Census Bureau, a multicultural consumer is someone who identifies as Hispanic, African American, Asian, Native American, or as two or more races. You should also research specific cultures’ communication styles, social norms, and common phrases. Is social media appropriate? First things first.

Campaigns 48

Campaigns Planning Paid Search Agency Marketing & Strategy 48

Marketing Insider Group

SEPTEMBER 14, 2021

Neil Patel – One of the biggest personalities in the content marketing world, Neil Patel’s website and YouTube channel both provide data and insights on tons of content marketing topics. Social Media Data Sources. Hootsuite – Hootsuite is a go-to brand for social media insights and their resources don’t disappoint.

Case Studies 355

Case Studies Content Case Study Statistics 355

Biznology

MAY 9, 2012

The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. Experian Hitwise.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Choozle

FEBRUARY 19, 2019

percent annual increase in positive mentions across social media channels. Social networks (e.g., Census information. Social activity or social influencers. When following these best practices, customer engagement research shows that organizations using customer analytics average a 14.6 First-party data.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Moz

APRIL 3, 2019

This is especially important if you’re just starting out — you should zero in on a few key distribution channels and master those before you expand into others, or you risk spreading yourself too thin and sabotage your chances of success in any of them. The language varies slightly to “podcast hosting,” but it clearly answers my intent.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Contently

MARCH 3, 2021

Census data for attributes including: age, gender, region, and income. Most people follow a brand on social media. Social media is a test lab for creativity. Social networks also offer more freedom than corporate websites. Social impact storytelling drives purchase intent. Methodology & Key Findings.

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

Contently

APRIL 25, 2018

If you’re developing their company’s unique voice across content channels, the discussions on data viz can knock ideas loose in your brain. The thread includes three charts that show the average Google user’s fears about dying are very different than the risks reported in census data and stories in the media.

Best Practices 158

Best Practices Marketing Analytics Tools Adwords Terms and Conditions 158

Moz

OCTOBER 7, 2020

Additionally, Census Bureau data from as recently as 2018 showed that women of all races still earn 82 cents for every dollar earned by men. population in 2019, according to Census Bureau estimates, with Hispanic/Latino individuals checking in at 18.5%. Perhaps unsurprisingly, 44.1% Among the 48.4% One SEO generalist in the U.K.,

SEO 58

SEO Paid Search Agency Customer Surveys Work Management 58

seo.co

OCTOBER 4, 2021

Social Media Traffic and Following. Social media marketing and content marketing are inextricably intertwined. You can use your content to help build a bigger, more relevant following on social media, and you can use your social media following to generate more traffic to your content, thereby making it more effective.

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98