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Do You Know Your Target Market? How to Find Out…

Vertical Response

Census Bureau has a plethora of information by state, city, age, business, geographic and much more. They’ve also got data from the 2012 Economic Census, which is the U.S. Census Bureau Your Market Your Target Your Target Market Do you know who your target market is?

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry.

Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

B2B Marketing Insider

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

5 Tips for Hiring an Inbound Marketing Agency that Will Produce a Positive ROI


According to the 2013 world census, there were 7.125 billion people on this planet. Fast forward a few years, and we’re now a month into 2016 with almost 7.4 billion people living on Mother Earth.

5 ways to use market research to drive your content

Integrated B2B

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

35 Marketing Automation Stats to Make You Look Smart


This graph from Adestra and eConsultancy’s 2016 Email Marketing Industry Census shows that having marketing automation capabilities is one of the most important attributes companies want from their email service providers. What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even more than results? Stats. Statistics are the first thing we mention in our presentations and our articles. They’re what we cite to justify our budgets.

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7 Predictions for Email Marketing in 2016


Econsultancy and Adestra’s Email Marketing Industry Census report says 78% of their respondents believe that in the next five years all email communication will be personalized. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done.

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Using Digital Influence to Enhance the In-Store Experience


According to Q4 2013 data from the US Census Bureau, 94% of all retail sales take place within the confines of a physical store. We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1

14 Tools & Resources for Conducting Market Research


census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

How to Find Accurate and Compelling Data


Census Bureau or the Department of Labor. Census Bureau : Demographics, geographic information, and education for U.S.

Get More Email Subscribers: Run a Social Media Contest

WindMill Networking

According to the Email Marketing Industry Census 2014, revenue from email is up 28% […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Email is the easiest, quickest way to get more sales. What’s an easy, quick way to gather more email address via social media? Run a social media contest! Why use email? Email is an extremely cost effective way to grow sales.

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

In fact, according to the Email Marketing Industry Census , 78 percent of the marketers surveyed predicted that by 2020 all email communication will be personalized.

How to Speak the Same Language as Your Marketing Audience


Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Who are you writing for?

Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment.

How to Conduct Market Research on a Tight Budget


The Census Bureau : This site gives you access to census data. The Census Bureau''s Quick Facts : This site gives quick facts about people, businesses, and geography. You can learn a lot from product failures.

Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000

Vertical Response

Census Bureau, there are more than 27 million small businesses that account for 54% of all U.S. What’s your favorite small town?

Email Remains the Mainstay of B2B Marketing – Delivery

Fearless Competitor

For further information, check out Econsultancy’s Email Marketing Census sponsored by Adestra. Ever wondered why your lovingly designed email looks badly formatted and plain ugly when it arrives in your customer’s inbox?

Reaching Millennials With Social Media: New Research : Social Media Examiner


Census Bureau’s International. Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. Millennials, those individuals born between 1980 and 2000, make up 25% of the world’s population, according to the U.S.

Millennials Want to Identify with Brands and Their Content

It's All About Revenue

Census Bureau , there are approximately 75.4 Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. million Millennials, or citizens 18-34 years of age, in the United States as of 2015.

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Small Businesses: Is Your Website a Novelty or a Utility?


Census Bureau, Jupiter Research, only 53% of US small businesses even have a website in 2014; by contrast, fully 45% of small businesses did in 2009 – not a great leap forward in adoption by any stretch of the imagination.

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

Modern B2B Marketing

Census Bureau’s immigration statistics—and invites users to “play” with the numbers by making them interactive, which in turn gets readers to invite friends to play along and draws new visitors to the site where, hopefully, they stick around.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Census Bureau data, 99.7% As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it?

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies


Census Bureau’s Current Population Survey. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances.

Introducing VerticalResponse en español

Vertical Response

A survey of business owners conducted by the Census Bureau showed Hispanic-owned businesses accounted for almost 12 percent of all U.S. Read in English | Leer en español. If you’re a small business owner, you know how important it is to look for new opportunities.


How Do You Tailor Content to Different User Levels?


The census we conducted earlier this year revealed a lot about ProBlogger readers—enough that we could break you up into different categories or audience sub-segments. That’s exactly what our census did—it showed us that although many of our readers were blogging happily, and making money from their efforts, many were apprehensive about technology. Today on ProBlogger, we’re publishing the first in a little two-part series of posts on WordPress themes.

Political Social Media Outreach: What B2B Marketers Can Learn


Political campaigns have benefited enormously by using the census and polling data at their disposal to segment and personalize communications by party affiliations and locations – even individual voters themselves.

B2B Marketing to Millennials

KEO Marketing

Census Bureau. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. census data and serve to categorize consumers into 66 distinct types. What does your address say about you?

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Census Bureau , nearly 17 percent of the U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

In fact, according to the Email Marketing Industry Census , 78 percent of the marketers surveyed predicted that by 2020 all email communication will be personalized.

LinkedIn Just Turned You Into a Butterfly

grow - Practical Marketing Solutions

census, we see that the people who identify themselves as a “social media guru&# in America actually exceeds the current population. Don’t you thing these stupid new media “visualizations&# have gone too far?

Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)


Census Bureau. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21-year-old nephew is visiting me from college in South Carolina.

A Nonprofit’s Guide to Building Audience Personas


Take a look at government resources: The Census Bureau, Bureau of Labor Statistics, and Centers for Disease Control (CDC) are great places to find information.

Credible or not? 5 questions to evaluate research sources


Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast.

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity


Primary sources are the raw things, the original accounts, like diaries, direct quotes, and census data. Authenticity. It’s a big word with bigger implications. To be authentic means to be true. With your story. To your audience. To yourself. Authenticity in marketing means honesty. Transparency. Disclosing. Telling the truth. Here’s a truth about me. I can’t lie. Not at work, not in my writing, and not personally. Even stretching the truth makes me squirm.

ClickZ Conference Coverage: 3 Examples of Big Data in Action

It's All About Revenue

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal.