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Do You Know Your Target Market? How to Find Out…

Vertical Response

Census Bureau has a plethora of information by state, city, age, business, geographic and much more. They’ve also got data from the 2012 Economic Census, which is the U.S. Census Bureau Your Market Your Target Your Target Market Do you know who your target market is? We mean, really know? You might also discover potential new customers you hadn’t considered before.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. For an in-depth analysis of each of those barriers and detailed analysis of the census results, download the email Marketing Industry Census 2012.

Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

B2B Marketing Insider

According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

5 Tips for Hiring an Inbound Marketing Agency that Will Produce a Positive ROI


According to the 2013 world census, there were 7.125 billion people on this planet. Fast forward a few years, and we’re now a month into 2016 with almost 7.4 billion people living on Mother Earth. Well wouldn’t yah know, the more people, the more businesses, the more marketing agencies you have to choose from. It doesn’t seem like it should be that tough of a decision though, does it?

5 ways to use market research to drive your content

Integrated B2B

Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. For example, if you’re targeting small businesses, census data will show which industries have a large number of small businesses. Premium, powerful content is possible only through research.

Using Digital Influence to Enhance the In-Store Experience


According to Q4 2013 data from the US Census Bureau, 94% of all retail sales take place within the confines of a physical store. I’m no marketing genius, but there seems to be a fairly obvious opportunity for bricks-and-mortar retailers here. We all know the world is going digital. trillion, and that this number is likely to reach 50% of in-store sales by the end of 2014? 48% of 92.3

14 Tools & Resources for Conducting Market Research


census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. 5) FedStats. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We are creatures of habit, especially when it comes to buying behavior. 10) Loop11.

35 Marketing Automation Stats to Make You Look Smart


This graph from Adestra and eConsultancy’s 2016 Email Marketing Industry Census shows that having marketing automation capabilities is one of the most important attributes companies want from their email service providers. What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even more than results? Stats. Statistics are the first thing we mention in our presentations and our articles. They’re what we cite to justify our budgets. You have only to look at most marketers’ social media feeds to see it. We marketers just love our statistics.

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7 Predictions for Email Marketing in 2016


Econsultancy and Adestra’s Email Marketing Industry Census report  says 78% of their respondents believe that in the next five years all email communication will be personalized. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here ‘til January.

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How to Find Accurate and Compelling Data


Census Bureau or the Department of Labor. Census Bureau : Demographics, geographic information, and education for U.S. No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of. good data source is.

Get More Email Subscribers: Run a Social Media Contest

WindMill Networking

According to the Email Marketing Industry Census 2014, revenue from email is up 28% […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Email is the easiest, quickest way to get more sales. What’s an easy, quick way to gather more email address via social media? Run a social media contest! Why use email? Email is an extremely cost effective way to grow sales. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Email Marketing

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

In fact, according to the Email Marketing Industry Census , 78 percent of the marketers surveyed predicted that by 2020 all email communication will be personalized. Right now, one in three companies are already doing this, the census found, and 37 percent intended to begin doing it in the immediate future. Of course, when it comes to business, forecasting is vital. SEARCH. MOBILE.

How to Speak the Same Language as Your Marketing Audience


Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Who are you writing for? Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Do you know the buzzwords they use every day?

Reaching Millennials With Social Media: New Research : Social Media Examiner


Census Bureau’s International. Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. Millennials, those individuals born between 1980 and 2000, make up 25% of the world’s population, according to the U.S. The post Reaching Millennials With Social Media: New Research : Social Media Examiner appeared first on Opentopic. Brands & Marketers

Email Marketing Still Effective But Evolving

KEO Marketing

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. For channels measured based on ROI, the census found that email is at the top, tied with search engine optimization. Its role is evolving, though.

How to Conduct Market Research on a Tight Budget


The Census Bureau : This site gives you access to census data. The Census Bureau''s Quick Facts : This site gives quick facts about people, businesses, and geography. You can learn a lot from product failures. In 1982, Toothpaste Brand Colgate decided it would expand its brand by launching Colgate Kitchen Entrees , frozen dinners for the busy consumer. It''s understandable.

Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000

Vertical Response

Census Bureau, there are more than 27 million small businesses that account for 54% of all U.S. What’s your favorite small town? Surely you have one – a nostalgic place where the local coffee shop, antique store, and farmer’s market feel like a setting in a Nicholas Sparks novel. According to the U.S. sales, and 55% of all jobs. We want your help! All rights reserved.

Email Remains the Mainstay of B2B Marketing – Delivery

Fearless Competitor

For further information, check out  Econsultancy’s Email Marketing Census  sponsored by  Adestra. Ever wondered why your lovingly designed email looks badly formatted and plain ugly when it arrives in your customer’s inbox? There’s a number of factors that cause emails to break, and its not always down to the email client. He’s also the producer and host of Marketing Made Simple TV.

Millennials Want to Identify with Brands and Their Content

It's All About Revenue

Census Bureau , there are approximately 75.4 Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. million Millennials, or citizens 18-34 years of age, in the United States as of 2015. With the Boomer generation in decline, Millennials are expected to remain the dominant generation for decades to come. Currently, U.S.

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Small Businesses: Is Your Website a Novelty or a Utility?


Census Bureau, Jupiter Research, only 53% of US small businesses even have a website in 2014; by contrast, fully 45% of small businesses did in 2009 – not a great leap forward in adoption by any stretch of the imagination. Over time, this will create increasingly dire consequences for these small businesses. Many Consumers Prefer Small Businesses. This is not surprising to me. They see it.

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

Modern B2B Marketing

Census Bureau’s immigration statistics—and invites users to “play” with the numbers by making them interactive, which in turn gets readers to invite friends to play along and draws new visitors to the site where, hopefully, they stick around. 4. But when it comes to content marketing, is it possible to have too much of a good thing? Probably. So what’s the solution? Not so fast! Quizzes.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Census Bureau data, 99.7% of US businesses are classified as small businesses (fewer than 500 employees). As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Let me explain. Small Business Rules. According to U.S.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it? September’s almost done, another year has almost passed us by, and if you are like us – the days just keep getting busier and busier. On Black Friday 2015, US online revenues amounted to $1.66

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies


Census Bureau’s Current Population Survey. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to?  . Finance. FINRA. Millennials.

How Do You Tailor Content to Different User Levels?


The census we conducted earlier this year revealed a lot about ProBlogger readers—enough that we could break you up into different categories or audience sub-segments. That’s exactly what our census did—it showed us that although many of our readers were blogging happily, and making money from their efforts, many were apprehensive about technology. Today on ProBlogger, we’re publishing the first in a little two-part series of posts on WordPress themes. The first is on choosing a theme, and the second is on installing themes. But is that our key target audience here?

B2B Marketing to Millennials

KEO Marketing

Census Bureau. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).  These millennials are now in the B2B world. As decision-makers, millennials are consensus decision makers.

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

In fact, according to the Email Marketing Industry Census , 78 percent of the marketers surveyed predicted that by 2020 all email communication will be personalized. Right now, one in three companies are already doing this, the census found, and 37 percent intended to begin doing it in the immediate future. Of course, when it comes to business, forecasting is vital. SEARCH. MOBILE.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. census data and serve to categorize consumers into 66 distinct types. What does your address say about you? Quite a lot, as it turns out – especially to marketers trying to reach all of us with relevant messages. Urban Elders.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Census Bureau , nearly 17 percent of the U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. According to the  U.S.

Political Social Media Outreach: What B2B Marketers Can Learn


Political campaigns have benefited enormously by using the census and polling data at their disposal to segment and personalize communications by party affiliations and locations – even individual voters themselves. It would all unfold in a matter of hours – what started as a well-intentioned idea quickly turned into chaos, followed by the swift intervention of online activists.

LinkedIn Just Turned You Into a Butterfly

grow - Practical Marketing Solutions

census, we see that the people who identify themselves as a “social media guru&# in America actually exceeds the current population. Don’t you thing these stupid new media “visualizations&# have gone too far? The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. If I hover over a nodule I get somebody’s face.

A Nonprofit’s Guide to Building Audience Personas


Take a look at government resources: The Census Bureau, Bureau of Labor Statistics, and Centers for Disease Control (CDC) are great places to find information. The challenge is that you probably haven’t come across a definitive resource for nonprofits. These organizations think about their communities, audiences, and stakeholders much differently from typical for-profit companies. Nonprofi

Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)


Census Bureau. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21-year-old nephew is visiting me from college in South Carolina. His questions made me appreciate the different perspective he holds, just from being 20+ years younger than me.

Credible or not? 5 questions to evaluate research sources


Census , for example, is only conducted once every 10 years. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast. This feels a lot like milled content masquerading as true thought-leadership. The same principles apply.

Data Journalism: A Simple Guide for Marketers


Census Bureau. For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. However, in recent years, data journalism has become the norm in almost every industry. In fact, you're the right place. The lesson?

ClickZ Conference Coverage: 3 Examples of Big Data in Action

It's All About Revenue

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case? Captivating stuff.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Census department figures. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

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