Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Start with keyword research.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Webbiquity

APRIL 26, 2022

That said, not everyone has the ambition or patience to write well. High-quality writing is nutrition for the brain. Don’t Write, Talk (Start a Podcast). Maybe you’ve got some subject matter experts on staff who are pretty good at sharing their knowledge in written form, but the writing just isn’t polished.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. A copywriter must write in a simple yet sophisticated fashion to attract a wide audience. Write Unique and Long Blog Posts.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 349

Case Studies Case Study Impressions Studies 349

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1. Use Simple Language When it comes to writing conversational content, you have to ditch the jargon and complex words.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Velocity Partners

JUNE 8, 2020

Why the pursuit of public references shouldn't bury your best stories.

Case Study 75

Case Study Case Studies Studies Business 75

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. Case Study Release Form.

Case Studies 36

Case Studies Case Study Studies Template 36

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. Users must still understand the fundamentals of writing a clear prompt. Enter retrieval augmented generation, better known simply as RAG.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Marketing Insider Group

APRIL 8, 2024

Whether you’re writing social media copy, offering customer support, or generating code, this model molds itself to fit the task at hand, powered by your unique data and goals. Use Case: If your business needs an AI that understands and generates content based on images and text together, go for CLIP.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Marketing Insider Group

MAY 3, 2023

However, while AI can provide quick and efficient solutions to simple tasks and queries, it cannot convey what only humans can provide: Logical assessment of the truth Emotion Humor Thought leadership Personal experience Because of this, the use of AI tools for content creation may lack the personal touch and expertise that comes with human writing.

Marketing AI 277

Marketing AI Webinar Metrics Content Marketing Planning 277

Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Make sure the case studies on your site have their own tab.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. Love Your Critics. Read more and comment on The CMO Site.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. who start writing them in high school.” Trained on case history in law school, their written arguments are based on precedent. As with the OpenAI/Microsoft case, this comes down to the output, and even more specifically, the user.

Marketing AI 106

Marketing AI Rules Copyright Generation 106

Martech

SEPTEMBER 28, 2023

Top marketing use cases Just because you CAN use a tool for a thing, doesn’t mean that you SHOULD. ChatGPT is great at writing optimized copy, meta-data, blog posts and any text-based content SOLELY meant to help boost your organic rankings. True or false: ChatGPT can’t write in my brand voice? Don’t believe me?

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

illumin

MARCH 19, 2024

Sports Illustrated was just one of several publications landing itself in hot water for using AI to write content. These scandals pave the way for tech companies, like Meta, to write policies requiring the labeling of generative AI. Public backlash proved the necessity for businesses to distinguish between AI and human-created content.

Generation 105

Generation Classified Ads User-Generated Content Content 105

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 97

Budget Programs Tools Best Practices Enterprise Management 97

Salesforce Marketing Cloud

NOVEMBER 13, 2023

In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, and build a new class of applications that embraced the new possibilities offered by the advance in technology.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

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Intent Optimization Google SERP 194

Martech

SEPTEMBER 12, 2023

The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” GenAI use cases. These use cases depend on how you will use the tools. Use cases plotted on the two-by-two matrix. Use case categories. GenAI use case categories.

Marketing AI 123

Marketing AI Organization Tools Generation 123

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. These use cases have risks associated with them. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. Creating content briefs.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. But the impact of these use cases will be dwarfed by the impact of programmatic SEO.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Animalz blog

MAY 15, 2023

Deep dive: The Content Cyborg: How to Use AI Writing Tools in Content Marketing How to Build Your AI Tool Stack In my experience, testing tools is the most time-consuming part of working with AI. Jasper Writing long-form content, like landing pages or blog posts. Jasper Writing long-form content, like landing pages or blog posts.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Salesforce Marketing Cloud

APRIL 3, 2024

Specifically, incorporating case management capabilities allowed students to submit questions as tickets and advisors to easily reply. Let common use cases drive the visual hierarchy Everything critical must be on the first page. The team reduced click paths by focusing on the most common use cases. Tone matters, too.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Martech

APRIL 15, 2024

For the most part, our use cases are more about knowing that an end user is really interested in woodworking and then matching that interest with our content. That’s something I’ve been writing for MarTech — that the usage of marketing technology is decreasing over time, which is crazy. A: Exactly.

Work Management 95

Work Management eCommerce Budget Programs Marketing Management 95

Martech

DECEMBER 28, 2023

Without a clear problem statement and use case, you will be wasting hours in the AI rabbit hole. This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? Ask the CEO/CMO why she wants you to use AI?

Marketing AI 102

Marketing AI Allocation CMO RFP 102

Heinz Marketing

APRIL 17, 2024

This isn’t the fault of DataRobot rather that I require more background and contextual education to use this kind of application in my use cases. I’ve concluded I’ll need to learn several concepts and new language before the platform can be “user friendly” to me.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Trade Press Services

FEBRUARY 19, 2024

However, for those who work in business, banking, and STEM fields, being seen by the USCIS as a voice in their field can be a highly persuasive element to their case.” It’s important to ensure the content provides compelling evidence of an individual’s extraordinary abilities to bolster their case for visa approval.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Salesforce Marketing Cloud

DECEMBER 12, 2023

The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. IT Buyer High-tech company Link Copied For nearly all use cases, customers and users believe there needs to be at least an initial trust-building period that involves high human touch.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Martech

JANUARY 30, 2024

Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Some of these were more due to extreme measures we took by removing user tracking and the cookie banner as a whole, but most were due to the removal of cookies,” he writes. Marketing reports in our business insights tool.

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Paid Search Agency Marketing Attribution Top of Funnel Companies 122